UK Data Set

At the beginning of capitalism, companies were oriented towards developing their product, which was unquestionably excellent and suitable, and producing it in the most efficient way possible. Later, greater business competition led to this orientation being directed towards the sale of these ...

Conversational Capital is the art of creating products that people love to talk about. What we achieve with conversational capital is that an individual is transformed from a mere consumer of products into a loyal customer, a prescriber and sometimes into a brand advocate. Marketing, as defined by ...

The conditions of ubiquity of the digital world shifted the center of attention to a new protagonist: the Peer"...and continues "By Ubiquity we refer to the quality of being present everywhere at the same time, which is what the Internet allows."

From my point of view , the 4Ps are still valid ...

The image is directed at the public with the aim of converting the recipients into receivers and influencing their behaviour, since it is intended that they acquire the advertised product. An image is a representation of reality, since when it is altered by shapes or colours other than reality it ...

Multicolour : cheerful and daring, as well as multi-channel and with many possibilities. It is chosen by online companies such as the almighty Google or Ebay.
What the shapes convey

But colour is not the only factor that influences how a brand is perceived. Typography and the space between letters ...

The means by which we can generate an experience in the minds of consumers, capable of lasting over time, with sufficient consistency so that the consumer can individualize it and seek to repeat it, are the following:

Sensations : Generate experiences related to the senses (sight, smell, hearing ...

Products are developed and marketed to meet a need, desire or expectation. Conventional marketing requires a thorough understanding of the tangible and generic attributes that make them up. Tangible attributes are understood as the physical characteristics of the products, such as the quality of ...

This is nothing new, but it is becoming more and more common; it is exponential. This saturation I am talking about is what infoxicates you to the core, paralyzes you and makes you waste your valuable time without making any decision. If you thought that playing Candy Crush was the best way to waste ...

Customer Centric " is a concept derived from the one introduced in 2011 by P. Fader in his book "Customer Centricity, Focus on the Right Customers for Strategic Advantage", and popularized by M. Zwilling in Forbes magazine that same year. For Fader, with the practice of "customer centricity", in ...

We, some professionals, insist on preaching and working with companies for a marketing that transcends, that focuses on satisfying customers, that does not try to deceive, but convinces, focused on the customer and supported by a value offer that solves the problems or needs and desires of the ...