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Today I want to share with you 10 tips for creating effective email marketing campaigns , so that you can apply them to your online communication strategies. These tips are intended to help you improve the conversion rate of your objectives.



Effective email marketing strategies for your company ...

When it comes to web traffic, more is better.

An important part of marketing is thinking of new ways to attract more attention to your website. Doing so has multiple benefits for any business, including branding and sales , as well as increasing subscribers .
The connection between web traffic and ...

The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than ...

Have you noticed that in recent years brands have started asking for your email address even before placing an order? Sometimes they even offer you a discount for signing up or inviting you to participate in a loyalty program.

Companies don't just want to get your email address, they want this ...

When your emails don't reach their destination and you ask yourself this question, it's time to understand what it means and how to fix it.

(Note to Benchmark customers : Your email campaigns are sent through our servers using our IP addresses. We work very hard to ensure the delivery of your ...

Chances are you and your business have been through the same thing several times when it comes to lead generation.

You've probably tried some successful strategies (and some not so successful), but you haven't found a formula that allows you to forget about generating leads and focus on nurturing ...

While open rate is an important metric, opening an email is not the end goal. The goal is to get as many subscribers as possible to click on the CTA and take the appropriate action, which could be downloading a whitepaper, signing up for a service, purchasing a product, or requesting a demo ...

You probably already know that you should be using email marketing , but you may not be sure how to get the most out of it.

Lead nurturing and lead capture can be tricky, and it's common for businesses to make mistakes that can undermine the effectiveness of your strategy. In fact, according to ...

Valentine's Day is a unique opportunity for creativity in email marketing , due to its universal reach and emotional impact. In general, this type of holiday is a time to express love and affection, not only between romantic partners, but also between friends, family, and even towards customers and ...

Choosing the right mass email software is a process that needs to be meticulous and well thought out, considering the wide variety of options available.

Start by carefully evaluating the software’s features. Check to see if it offers the essential tools you need to meet your specific email ...