Twitter doubles maximum characters per tweet

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Twitter doubles maximum characters per tweet
Twitter
The famous 140-character limit on the short message service Twitter has been abolished. From now on, users have twice as many characters at their disposal: with 280 characters per tweet, longer messages can now be written. The most important things in brief.


Twitter is under pressure: after rather mediocre company figures, Twitter feels obliged to make a radical change. The 140-character limit was previously considered the company's trademark, forcing users to keep their tweets short and to limit themselves to the essentials. From now on, twice the number of characters is available per tweet.

This method has already been tested in recent weeks and, according to user studies, now represents a logical consequence: users are more active when they have more characters available for tweets and thus spend more time on the social network.

Twitter fans are skeptical
Critics believe that the 280-character limit poses a greater risk switzerland phone data that hate speech, fake news and bullying can spread more easily. Twitter in particular is under criticism: alleged Russian accounts are said to have misused the platform for propaganda during the presidential election.

However, this can be counteracted: Even during the test phase, only around 2% of all tweets were longer than 190 characters – only 5% exceeded the previous upper limit of 140 characters.

The limit dates back to the very first version of Twitter, which was supposed to run via SMS, but then became established as a trademark. Twitter boss Jack Dorsey, however, sees the German language as one for which 140 characters per tweet are too few. But apart from Japanese, Chinese and Korean - where more content can be conveyed with fewer characters - the new character limit applies to all languages. Users should be given the opportunity to express their thoughts better. At the same time, the platform remains geared towards short posts .

From now on, all users will have access to 280 characters - all they have to do is update the app on their smartphone. The Twitter Ads Manager will only be switched to the new character length at a later date.

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