Indicators for small businesses to follow in Digital Marketing

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“Why are indicators so important for small businesses?” Just like with any other type of strategy, not measuring the performance of your digital marketing campaigns can result in wasted time and money! That’s why it’s important to be aware of the main indicators for small businesses and monitor your results in Digital Marketing!






What are the indicators for small businesses to monitor in Digital Marketing?
Key Performance Indicators (KPIs ) measure how well your social media is performing. In other words, these metrics track whether you’re meeting—or exceeding—your goals so you can plan the next best course of action.


#1 Social Networks


Scope
Reach is an important metric to measure because it can give you an idea of ​​how successful your content is in reaching your target audience. A reach KPI measures how many people your content has potentially been seen by. If you’re trying to increase brand awareness or grow your audience, you should focus on increasing reach.







Engagement Rate
Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%. What counts as an interaction depends on the platform, but most often it refers to likes, reactions, shares, and comments.





Views
If you’re creating videos (you are creating videos, right?), you probably want to know how many people are watching them. Each social network determines what counts as a “view” a little differently, but generally, even a few seconds of watch time counts as a “view.” So video views are a good quick indicator of how many people have watched at least the beginning of your video.






Followers
Growing your following is great. However, what’s more important is who your followers are. If you’re chile phone number example selling roses and most of your followers don’t like flowers, having more followers won’t help. Depending on the network, you can learn about their age, interests, social habits (like the time of day they’re active), profession, and more. Ask yourself, “Does this audience fit with what I’m trying to accomplish?” If not, it might be time to take a fresh look at your social media analytics.










#2 Website


Users

A unique user, or website visitor, is when a visitor comes to your website and interacts with one or more pages within a specific period of time. For example, if a person lands on one page but then engages with three other pages (pricing, about us, and/or blog page), they are counted as a unique visitor.



Sessions
A session, formerly known as a visit, is when a user interacts with your business’s website. For example, if a single user visits your website 5 times from the same device or campaign, on the same day or on different days, they will be counted as one user, but five sessions. In other words, a session starts when a user visits your website and ends when the user leaves.







Conversion

Conversion indicates whether or not a user completed the action you wanted on your website.

For example: the number of registrations made on your website form, the number of times your customer clicked on the WhatsApp button to contact you, or the number of sales made by an online store. All of these actions are considered conversions and are essential for those looking to measure results.



#3 Paid media
Click-through rate
Click-through rate (CTR) is an important metric among many indicators for small businesses. It refers to the percentage of users who clicked on an ad, whether to visit a website, start a conversation, or engage with a sponsored post. CTR is the percentage of clicks your ad receives divided by the number of times your ad is displayed: clicks ÷ impressions = CTR. For example, if you had 10 clicks and 200 impressions, your CTR would be 5%. CTR measures the success of an ad and is a great indicator of quality.











Cost per clicks
It’s crucial to get a good cost-per-click (CPC) value for your ads. A cost-per-click is a way to estimate how much money a website will charge based on the number of times a visitor clicks on the ads. While it may seem simple, this metric provides valuable insight into areas that need improvement and future expansion.




Conversion rate
A conversion rate is a measure of how many people take a desired action, such as clicking on an ad. It is calculated by dividing the number of people who convert by the total audience size, and then converting that number to a percentage. For example, if an advertiser runs a mobile ad campaign on Facebook that reaches an audience of 10,000 people and 700 of those people click on the ad, the conversion rate would be 7%. 700/10,000 = 0.07, or a conversion rate of 7%.









Cost per Acquisition
Cost per acquisition (CPA) is a key marketing metric that measures the total cost of acquiring a customer. In other words, CPA indicates how much it costs to move a single customer through your sales funnel, from the first touchpoint to the final conversion. By understanding your CPA, you can optimize your marketing campaigns and channels to acquire new customers in the most cost-effective way possible.