4 Tools to Boost Your Facebook Ads Campaign

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Facebook is the most used social network in the world, including here in Brazil, you already know that!

Now, did you know that there are several free tools offered by the platform that can make all the difference when setting up your Facebook Ads campaign? Scroll down and check out 4 tools to boost your Facebook Ads campaign!




Is it still worth advertising on Facebook?
boost your facebook ads campaign

First of all, have you ever wondered if your business should still invest in Mark Zuckerberg's famous social network? We'll explain why you should use Facebook for business right now.


To give you an idea, according to the results for the first quarter of 2022 that were numeros de telefono chile published in March, 2.94 billion users are actively connected to the social network on a monthly basis. In other words, Facebook is more alive than ever!


Understand a little more about Facebook Ads!
Facebook's ad manager is an advertising mechanism that promotes the creation of campaigns and their display within the social network itself.

If you are looking to increase the reach of your posts, it is worth investing in paid ads.

With Facebook Ads you manage who will receive your message and how this will happen.

Furthermore, the tool has a high conversion rate and can be responsible for a large part of the traffic to your website.

Check out 4 tools below to boost your Facebook Ads campaign!



Facebook Mobile Studio
According to Facebook itself: “The mobile economy has expanded the possibilities for creativity, giving every business the ability to deliver amazing ads to people all over the world.” That’s why the social network launched Facebook Mobile Studio . A website designed to share tips on how to create Facebook Ads using just your cell phone.






Facebook Blueprint
The social network owned by businessman Mark Zuckerberg also has an online course platform for those who want to improve their practices when advertising on Facebook Ads. Facebook Blueprint is available in up to 10 languages ​​– including Portuguese – and already has thousands of users.



It is worth remembering that 50% of the courses were created for small businesses that use the tool to develop.



Creative Hub
Did you know that over 90% of Brazilians access Facebook via their cell phones? That's right! With this in mind, Facebook created Creative Hub , a free tool for entrepreneurs to create mobile ads for Facebook and Instagram. Quick, easy and full of great ideas, Facebook Hub is a great tool to boost your Facebook Ads campaign!







Facebook Insights
How about getting to know and deepening your knowledge about your Facebook page's audience even further? That's what Facebook Insights proposes! It was created to present crucial information about two groups that make all the difference to your business: the people who are connected to your page and the people on Facebook. This way, it will be possible to create even more qualified content for the audience you want to reach on social media.







3 Strategies to Improve Your Facebook Ads Campaign
facebook ads

You've probably already realized that advertising on Facebook Ads is a great strategy for your company, right?



However, to get even better results, you can apply some techniques that improve your ads. Paula Moraes , a copywriter and SEO fan, has put together 3 powerful tips to improve your Facebook Ads campaign. Check them out!




Use photos of people and faces
Did you know that this is a recommendation from Facebook itself? After all, people use the social network to interact with other people. Furthermore, we are social beings who always seek identification.

For this reason, by choosing images of people and friendly faces for your ads, you will have a better chance of attracting the public's attention.



Invest in mobile campaigns

By default, Facebook already places your ads in three areas: desktop news feed, desktop right column, and mobile devices.

However, it is essential that your campaign is optimized for mobile phones. To do this, you can use native mobile advertising, that is, advertising that is camouflaged in the app, such as in-feed advertising, which is similar to a post.



Invest in good CTAs
CTA is an abbreviation for the term call to action. This call to action is nothing more than encouraging the reader of the ad to take action, such as clicking on a link, downloading a material or making a purchase.

When you create a creative and well-planned CTA, you can achieve better results. To do this, pay attention to the campaign's objective.