You can also include and exclude audiences within

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When advertising a post from the app, you can only select your target audience in two ways:

1.- Automatic
Instagram creates an audience for you that it believes may be interested in your brand because they are similar to the followers you currently have on your profile.

2.- Manual
It allows you to configure your own audience manually but with many limitations, since you can only segment by demographic and geographic data or interests (very few).

However, by advertising from the Ads Manager, you can strategically configure your campaigns with the different audiences that Facebook Ads allows you, as well as based on where they are within your business's sales funnel.
your campaigns to optimize your budget.

This way, by excluding your custom audience, you are not sending your ads to users who have already completed your campaign objective.

For example, in the following ad made through the ad manager, Laura López invites us to register for a free masterclass for designers.

If you have set up your campaign correctly, you will have excluded people who reach the registration confirmation landing page, i.e. people who are signing up.

Instagram Ads - Segmentation Example
Budget allocation
In the application you can only choose a total budget for your promotion fo dutch cell phone number r the time period you indicate.

However, through the Ads Manager you can choose a daily budget or a budget from the entire ad set.

You can also optimize your budget at the campaign level.

Setting budget at the campaign level is mandatory, rather than setting it per ad group.