ADVERTISING IN THE CRISIS

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We found a very appropriate text on the Brazilian Designers Blog for the moment and very cool for you, as an entrepreneur, to understand a little about the importance of advertising even in times of crisis. The text is by advertiser Daniel Rodrigues .

According to him, when many advertisers learned that the crisis was coming, the first thing they thought about, for the most part, was to cut costs. Today, you can count on your fingers the advertisers who are investing in advertising in the country besides Casas Bahia, Coca-Cola, Vivo, etc.

Why do these big advertisers still invest in the midst of the crisis we are experiencing? The answer is simple: VISION!

When you have a vision of results and a vision of growth, this motivates you to invest, it motivates you to believe that everything is just a phase and the more we invest, the more positive results we achieve.

Advertising today is no longer the same as it was a few years ago. Today we buy real estate agent email list on the relationship between brands and consumers. How can you build a relationship with your consumers if you don't invest? How can you know if your product/service is pleasing your consumers? Be present in your consumers' daily lives. The more present you are, the more sales and contracts you will generate.

Whatever the segment, you will grow. Don't let the crisis erase your vision of growth and invest! Even if your company is small, if you see the crisis as an opportunity, you will stand out.