1 in 6 emails that are filtered as SPAM are not spam

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Sarbacán Software, a provider of an effective and easy-to-use e-mail marketing program, has presented its report on e-mail marketing to raise awareness among companies about the importance of adjusting the e-mail sent in such campaigns so that it does not end up being considered spam or junk mail.

A security study by Microsoft found that in 2010, around 97% of all emails sent during that year, up to August, were spam. So much so that only 10.8% of the emails sent were legitimate, in fact most of them ended up not reaching the spam folders because they were previously filtered by anti-spam software. And that's despite the fact that there are fewer and fewer bots, which has caused the level of spam to drop by more than 80% over the last year.

In fact, the average email opening rate for a mailing is 17.8%, while one in five people opens their commercial emails. Also, according to a Forrester survey, 65% of people open their emails because of the sender and only 35% do so taking into account the subject.

With this data in hand, Sarbacán Software has developed a treatise africa business email database with the aim of raising awareness among small and medium-sized businesses of the need to adjust their emails to the needs of recipients, educating them not to engage in bad practices when developing their email marketing campaigns.

Among other suggestions, Sarbacán establishes the following parameters to take into account when preparing an email that strengthens the marketing campaign:

When creating an e-mail, it is best to keep the proportion of 60% for images and 40% for text. With this simple trick, the delivery rate of the campaign will be optimized.
Hosting the images of your email marketing campaign on a server helps to lighten the load of the message, which will make it easier for it to reach the recipients' mailboxes, since some antispam programs block emails with embedded images.
According to a study by Ipsos Public Affairs and MAAWG, dated January 2010, 69% of Internet users define spam as unsolicited email.
Only 10% of Internet users consider the emails they receive in their inbox to be adequate.
Despite this, only 48% of companies divide their database to adapt the message to their recipients.
The ideal size of an e-mail campaign is around 70kB in weight. If this is exceeded, the risk of the email not being delivered increases.
Integrating video into your message can increase click-through rates by 96%