How to choose a good domain for your website?

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Choosing your website domain is almost as important as choosing your company name. You may have a few options in mind, but today we'll help you decide on the ones that resonate the most on the web and avoid the less favorable ones.

Are you just starting your new business, your new brand, or do you already have one and want to make the leap into the online world? Whatever your situation, you will need your own website and, therefore, a domain .

Domain names have a huge impact across the web in terms of clicks, from searches on Google , Yahoo, Bing or similar, to social media results; referral links; inbound traffic; brandability ; or offline advertising. Therefore, you must be aware that they affect your brand and that you cannot choose them lightly.

Guide to choosing a good domain for your website
It has to be easily recognizable
Your domain name is the face of your company in the form of a URL, so you want to make sure it actually sounds like a brand.

How do you do it? With simplicity, novelty, and macedonia number data memorability. Avoid inserting hyphens, numbers, or anything else that makes it look unnatural and complicated . A good example is “Pepsi.com.” That domain name is beyond other options like “Pepsi-cola.com” or the possible “Pepsi-2-drink.com.”

That can be easily pronounced
This tip is closely related to the first one. Even though you’re unlikely to say the domain name out loud, the speed of pronunciation still matters . This is due to processing fluency – the ease with which our brains can process information . Names that don’t require a person to think too much are the easiest to remember and also more likely to inspire positive associations.

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Keep it short, but not too short.
Brevity can help you keep a domain name simple and memorable, but making it too short can have the opposite effect. Compare “AvenidaAmerica.com” to “AvdaArca.com.” The latter is harder to pronounce and remember, despite having fewer characters. In this case, the former version works better.

Using an acronym can also be an option. For example, the World Wildlife Foundation 's website can be found at WWF.es . That's perfect for them, since their charity is widely known and referred to simply as "WWF." Another example is the United Nations Organization 's un.org.es .

Look for the ".com" ending
Being unique isn't always the best. While new extensions like ".me" or ".pro" may look modern and appealing, ".com" is still the easiest to remember and the most frequently used . In fact, the vast majority of all websites use a ".com" extension. In our case, the ".es" extension would be fine for those companies that don't plan on doing business outside of Spain.

Using the right words in your company name, along with a good domain name that meets your needs, will ensure that your search engine positioning is among the best and that everyone will remember it quickly.