Gmail's new priority inbox, a new challenge for email marketing

[RafiRiFat336205]

Email inboxes are becoming increasingly crowded, both in personal and work emails, and not all emails are of equal importance. With so much information, it's difficult to discern between what needs to be read, what requires a response, or what can simply be left for another time. To make this task easier, Gmail has launched the beta version of "Priority Inbox," a way to reduce the excess information in your email account.

Gmail has always been a great spam filter, but these days people are also receiving a lot of emails that aren't spam, but aren't really important either. For this reason, the filters have been improved to help users not only eliminate spam, but also separate important emails from unimportant ones. In a way, Priority Inbox is like a personal assistant, helping users quickly find the information that interests them most without having to resort to complex configurations.

Given the advantages that this new feature can provide to african mobile number Gmail users, the truth is that its implementation can now become another great challenge for those who develop communications and direct marketing strategies through email, since it will not be enough for the recipients' emails to be correct and verified, but rather they must acquire the necessary relevance to reach this priority inbox.


Obviously, the key to achieving this relevance will require that the content of the emails be truly useful and as attractive as possible to become a source of information and required reading for its recipients.

According to some experts, this new feature could further accentuate the decline in commercial communication strategies and direct marketing by email in this case in favour of social media. In this regard, it is worth recalling some related data which indicate that the time spent on email is at 8.3 percent, a decrease of 28 percent compared to the previous year.

A trend that, if it continues to grow, could represent a real added barrier for email marketing, as it could also impact the effectiveness of this type of action and strategy.