Best practices for designing and sending email messages

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Email is a powerful communication channel that, through the Internet, allows us to send and receive messages immediately from anywhere in the world. Currently, this tool has become a cost-efficient option for organizations; therefore, its use at a business level has increased considerably, to the point of being essential today for the optimization of the internal and external operational processes of the company. In this sense, the best practices to be able to build and disseminate communication messages that are truly effective and that meet the objectives set by their creators will be presented below: Be brief: It is better for a message to be short and concise than long and redundant. Generally, people receive a large number of emails daily; therefore, they do not have enough time to read them all in detail, which is why the email should contain only the strictly necessary words.

Be clear in the message: In order for readers to correctly interpret what you want to convey, the message should be easy to digest and understand; for this, it is recommended that the main idea of ​​the entire text be african whatsapp number placed in the first paragraph; and in the following paragraphs, write the secondary ideas that complement it. Keep it simple: In order to communicate effectively, be precise and define exactly the purpose you are seeking with the message. Try to be direct and not beat around the bush. The repetition of messages and the construction of subordinate or very long sentences can complicate the writing and overload the content of the email with unnecessary data.

Check the size of the images: Before sending any communication, you must make sure that the images are not too heavy, since this slows down the process that allows the message to be opened and viewed, in the best of cases. A large number of images that exceed the capacity of each email can prevent the communication from being sent. Use an impactful title: A good title can be decisive in whether a person opens your email or not. Avoid writing titles that are boring or exaggerated. Summarize the content of the email: Write an attractive phrase in the "subject" field to serve as a hook and motivate them to continue reading the email. Never leave it blank,It is an informative element that will allow the recipients to quickly know what the content of the message is about. Check grammar and spelling: The spell checker can be useful to correct some common and obvious mistakes, such as misplaced accents and misspelled words; however, there are other errors that can be overlooked and that require good judgment from the writer to be able to be fixed.

Take your time: Invest the amount of time you consider necessary to think about and write the message; as well as, to correct the errors and the final review of the same. Check the links: Verify that the links contained in your message point in the correct direction. Confirm that all the links are correct, by sending a test email to one of your personal emails and clicking on each one to validate them and confirm their authenticity. Identify yourself clearly: At the end of each email, put your own signature that differentiates you from the others and that is made up of the following data: name, surname, telephone numbers, email addresses, department to which you belong and company you come from. Check the recipients: If the message is sent to a user, check the data of the user before sending the email. If, on the other hand, the message is sent to a contact list, you must be very careful when selecting the database to avoid confusion and crossed messages.

Personalize your communications: By placing the name or some of the personal data of the recipients of the message, you increase the possibility that the user will read the content of the email, since the user perceives a direct relationship between him/herself and the company or brand that issued the emails, which breaks the initial barrier. Choose the most appropriate day: Several scientific studies have concluded that the best days to send emails are Tuesdays or Wednesdays. On Mondays, people are still recovering from the weekend; On Thursdays and Fridays, people are very tired and busy with their obligations. Be consistent: Use the same template to send your communications; this is very important, because this way users can identify and relate the design of the same with a company or a specific type of message. On the contrary, if you use different templates; it will only generate confusion. Control the number of messages:Be consistent in sending communications, but do not overdo it or send unnecessary messages that do not add value to the user. Also, try to create and respect a periodicity, which will allow people to get used to the schedule and calendar in which they expect to receive the content. Write for the recipient: Research the characteristics and profile of the people to whom you are going to send the email, and then write and adapt the content according to the language used and the level of knowledge that the audience has.