How to Get Your Email Marketing Messages Read

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One of the biggest obstacles to email marketing campaigns is overcoming the barriers that exist between messages and subscribers. Turning barriers into advantages for your campaigns will give you that significant set of differences between your marketing messages and those of your competitors, in this way you will be providing your subscribers with the tools to separate the wheat from the chaff. The saturation of the inbox with spam or irrelevant messages makes this task increasingly difficult. Although it is true that the opening rates of emails are low, being able to get email marketing messages to their final recipient, and that these are within these percentages that are considered a success, that is, that the messages are read and the links in them are clicked, has become a real challenge for marketing directors.

How to overcome these barriers? Very simple, by turning problems into advantages. You must know how to overcome obstacles and limitations in order to attract attention despite everything. Differentiate your messages from the competition. Turning a problem into an advantage is "differentiating yourself from your competitors" make your messages ai whatsapp number south africa free have a Unique Selling Proposition (USP), with this they will be perceived with a higher value for your subscribers. The development and implementation of this differentiating strategy in your messages will give your email marketing campaigns a clear advantage over your competitors. This is why those barriers that exist for being read, have to be transformed into advantages for your campaigns, which will give you that significant set of differences between your marketing messages and those of your competitors, in this way you will be giving your subscribers the tools to separate the wheat from the chaff.

To get your messages to overcome these obstacles and reach their final recipient you must follow these rules: Arouse interest with a powerful "Title"One of the most important parts of an email is the "Subject" line. It either invites or discourages them from reading your emails. Create a Powerful Subject Line. Your prospects often scan the subject line for the most important emails and either prioritize or de-open them or toss them straight to the trash. This should spark interest so your customers or prospects eagerly open and read your emails. "Catch" their attention with the benefits of your promotion The best way to attract your subscribers' attention and get them hooked on reading your email is to draw their full attention to your offer or promotion. So, state the benefits you offer at the top of your email, so that it can be read in the "preview" pane and they will be hooked on reading it. This will definitely get them to open the email.

Use a "Smart Design" in your messages If you want your emails to be "read" by the majority of your subscribers, use a smart design in them, use only the fonts that most of your visitors have installed on their computers, otherwise you run the risk of losing your layout, which means it won't "display" correctly and your subscribers will discard it. The font size should be comfortable for people to read it clearly. Align it to the left. This makes it easier to read and helps the eye move more quickly. The most popular fonts, which are installed on more than 90 percent of computers, are: Arial, Courier, Courier New, Georgia, Tahoma, Times New Roman, Verdana. You should make sure that the most important elements of your message, such as: Your Offer, The benefits, The Data Protection and Privacy Policy, are outside the "graphic" part of the design of your message. The email address of your newsletter is very important. The email address must be clear and identifiable.

You should also encourage your subscribers to save your address in their address book or "White List." Make sure to do this especially at the beginning of your first mailings. In subsequent mailings, you can remind your subscribers in the middle or at the end of the message. Describe the imagesTake advantage and use the "ALT" tags to briefly describe the images. Some email systems allow more or less extensive descriptions that invite you to see the images that exist in the email messages. Use simple language The content of your messages should be "Interesting and Informative". But at the same time they should be easy to understand, so you should use simple language, reduce the use of complicated language as much as possible, but if you have to use terms that you think your visitors do not know, you should immediately explain their meaning. This way you will keep their interest in continuing to read. Be a Professional Sending messages with spelling mistakes denotes carelessness and lack of professionalism on your part, and also generates distrust in your prospects and future clients.


It is highly recommended to write your messages or email campaigns in advance in a Word file, and always use the spell checker. Correct all your messages, review them once, twice, three times and as many times as necessary. Conclusion: Turning a problem into an advantage is "differentiating yourself from your competitors." You already know and know how to overcome the obstacles and limitations that exist between your messages and your subscribers. Turn those barriers and problems into advantages. You will achieve something that your competition cannot: Awaken, Call Attention, and Invite people to read your email messages, despite everything.