selling on the whole network and the

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Hyperlink products will be given priority. These are the hidden advantages of hyperlinks compared to ordinary links. Second, why are there hyperlinks? The platform satisfies the user's sense of pleasure. Why does Tao Factory want to do hyperlinks this year? Of course, there must be various deep-seated reasons and explorations behind it.But I think the simplest and most straightforward reason is to counter Pinduoduo's low-price strategy. The core logic of the hyperlink is to find the best-selling products or potential products on various platforms and then offer a lower price than the original products.



The platform packages such lower-priced popular products israel phone number example as "hyperlinks". For platforms like Taobao, this is equivalent to returning to the "user" perspective and respecting and caring about "users". A while ago, I read an article written by a senior in the industry, "Ali has no products". The senior believes that most of Alibaba's current product managers are designing products for sales goals without considering what users really want. This is also a major reason why Alibaba is gradually being overtaken and surpassed by Pinduoduo. In fact, I think it's not just Alibaba that has such a problem in the industry.



When you have an absolute leading position in an industry, the direction you consider may be different.When you are in the position of a follower, in order to break through and catch up, your thinking direction will definitely be different. For Taobao, the hot products + low prices are obviously to win back the hearts of users, directly satisfying the consumers' sense of pleasure and the experience of buying with their eyes closed, allowing users to fully enjoy the "cost-effectiveness" of buying hot products at low prices. Merchants maximize input and output and quickly increase volume.