Google Ads Campaign on the Video Network

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Video campaigns are a solution that ensures effective advertising message delivery to a wide audience. There are many ways to target this type of advertising, so it is no wonder that many advertisers decide on this alternative. An example illustrating the above thesis can be advertising campaigns on YouTube, implemented using Google Ads.

The article answers the questions:

What is a video advertising campaign?
Where is the video advertising campaign implemented?
How to create a video advertising campaign?
Contents:

Creative advertising
Creating a YouTube ad campaign
Creative advertising
YouTube ads have recently become a very popular solution . Ads of this c level email database can be created using the Google Ads system , it is a relatively simple tool, and at the same time it provides the desired effects. It is worth recalling that YouTube is owned by Google, which is why the possibilities of placing ads on this site are increasingly integrated with Google Ads campaigns . It is also worth emphasizing that on YouTube pages there is the possibility of using non-standard forms of advertising that are not available on other sites of the Google advertising network .

Creating a YouTube ad campaign
You create a YouTube-targeted campaign in the same way as you would target other placements in Google Ads . The only difference is that YouTube has a wider variety of ads available .

In other words, on YouTube you can use standard advertising solutions in the form of text and graphic ads, InStream ads (these are ads with a maximum length of 30 seconds, displayed with a specific video, before it is played or during the projection), InVideo ads with dimensions of 480 by 70 pixels in the form of a static graphic or as a multimedia solution, and InStream TrueView ads - longer video ads, displayed with a specific projection.