Automate your Social Routine

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Have you ever missed a deadline or failed a project because you and your team were out of sync as a result of using different tools and services to manage your tasks?

The best way to avoid this type of situation is to have a shared marketing calendar, where you can assign tasks to your team members, track their completion, and receive timely updates on the project’s progress.

Create a publishing schedule for the week
It is advisable to remain consistent when creating a weekly publishing schedule.

You don't want to end up posting 15 updates on Monday and only 2 on Tuesday, do you?

In an ideal world, you would have a custom publishing schedule, with the same number of updates on weekdays and publishing less on weekends for obvious reasons.

Some publishing tools allow you to create content queues once everything is scheduled.

That way, you don't have to think about when to schedule your next social media post—you simply send your post to the queue and it goes live at a preset time.

Another important thing to remember is to leave room for ad-hoc campaigns (e.g. holiday campaigns).

Make sure you always have one or two margins where you can include these types of updates.

This article will help you avoid the most common mistakes when planning content for social media .

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Identify your competitors' best-performing posts
Knowing how to identify your competitors' high-performing content is only half the battle.

The other half is being able to adapt it to your needs and audiences.

Here are some tips on how to take advantage of your competitors' posts:

1.- Answer the questions that have not been answered
Did any of your followers' questions go unanswered?

Make sure to include them in your articles, and provide your followers with valuable content that no other email germany competitor can offer.

2.- Identify the formats with the best performance
The best thing about having competitors is that you share the same audience.

If you notice that your competitors' infographics are performing better than your video tutorials, it may be time to reconsider your strategy.