5.- Focus on the most profitable clients

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Generally speaking (although it depends on the business model and the sector) these 20% of customers will make up 80% of your sales.

Can you imagine if they disappeared from your database?

That they will stop buying your products and services?

Make the effort to locate them and treat them differently.

They are premium customers, so create a special program for them.

6.- Educate the client
This is not about selling.

Well, yes, it is about selling, but not at all costs, but rather selling in a sustainable way over time.

Selling something to a client with whom you have no relationship is not the same as selling your service (or product) to a client who already has a relationship with you.

Having a first contact with a client and wanting to sell is not the same as developing a relationship with them and ending up with a purchase.


Churn Rate - Customer Relationships
That is, build real relationships with your customers and educate them to buy.

7.- Delight your customers and teach them
Customers value many things (even if unconsciously) about a business.

It is important that you delight them, exceed their expectations and guide them.


Churn Rate - Impact of Recommendations on Repurchase
This way, you will achieve the most effective result in any type of marketing: being recommended.

8.- Be an expert
Why would a client abandon you when you are an expert in your field?

Probably because you find someone more expert than you.

For this reason, you have to work on positioning yourself in your client's mind; they have to see you as an expert, as a company that provides value.

For example, you can do a success story or work on a study or report that solves a problem or need or, simply, helps them become better professionals.

This way, they won't abandon you.

Conclusions
Don't underestimate the value of customer retention and churn rates. Don't just focus on acquiring customers; instead, work to reduce the churn rate.

And remember that increasing customer retention by 5% can increase your revenue by 75% and that 20% of your customers will make 80% of your sales.

So build a real and lasting relationship with them, make them perceive the value you email list australia transmit to them, be an expert, reward the best, encourage loyalty and move from campaigns to programs.

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Have you taken note of everything you can do to retain your customers and improve your churn rate? Do you have any questions? You can leave them in the comments and I will answer you.
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