"offline + online"" by Wu Zhimaonian.

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This article mainly discusses the research report on China's fast-moving consumer goods companies in 2009, including in-depth analysis of the current status of the industry, the problems faced, the importance of, and how to choose the right software. At present, China is in the period of economic structural adjustment. The decline of population and the intensification of aging have led to changes in population structure, which in turn have triggered changes in consumption structure. China's consumer industry has entered the second half. Not only has the total consumption continued to decline, but the responsibilities and missions of various roles in the market are also undergoing earth-shaking changes.



First of all, today's consumers are more worldly and jamaica mobile number smarter. They are more inclined to buy better products or services with the least money, and consumption is more emotional and scenario-based, which brings great challenges to brands and channel dealers. For brand dealers, weak sales growth, difficult channel management, and the lack of obvious high-end effects of categories are all bottlenecks that hinder new growth in performance. For example, the channel side is more diversified and fragmented. The retail method that relied on traditional agents in the past could not cope with it and was gradually abandoned.



In addition, the emergence of new channels represented by discount stores, lightning warehouses, community group purchases, and e-commerce live broadcasts requires brand dealers to create a new distribution system to make the supply chain shorter, more efficient, and more responsive. Under the influence of complex market factors, the challenges faced by the FMCG industry are unprecedented. Digital technology has become a new means for the FMCG industry to explore new growth opportunities. Enterprises are vying to incorporate it into the company's new growth plan system to drive corporate performance growth. How can end product managers grow quickly? The product and business architecture mainly organizes the entire business workflow in layers and then abstracts each demand, reasonably maps the business needs with the product, and finally makes the business data flow in the product for execution and record use.