Everyone speaks their own language inside — and we're not talking about English versus Japanese. We're referring to the way people use words when communicating with people online.
Maybe you have a younger audience that is used to text-based speech. You could add a few obscure acronyms to your e-commerce marketing content to encourage people to interact with you.
It's about meeting your customers on their level. Never talk down or up to your audience.
11. Don’t forget about mobile optimization
mobile e-commerce marketing
People are connected to their mobile devices all day and can only sit at a desktop or laptop for a few minutes.
As a result, your ecommerce marketing needs to be mobile-friendly , from your website to your emails. Make sure your website has a responsive design and preview your email formatting on different device sizes before sending.
12. Create a blog where you will write about interesting topics in your niche and generate more traffic
eCommerce marketing – Create a blog where you will write about interesting topics in your field and generate more traffic
Somehow, e-commerce professionals have gotten the idea that blogging is only for people who sell information products, services, or other non-e-commerce items. That's simply not the case.
Want proof? Check out the Etsy Blog . It’s got amazing engagement and great advice. Plus, Etsy is always celebrating its community—its creators and customers alike.
You'll notice that Etsy uses several categories to help reach different segments of its audience, from its Featured overseas chinese in canada data Shop column to its DIY advice.
Let's discuss news reporting briefly . It's a practice of taking an interesting topic and introducing an industry that revolves around it.
The most famous example was Oreo Cookies. During the 2013 Super Bowl blackout, the company posted this tweet:
ecommerce marketing – contextual marketing
It received almost 15,000 retweets and was featured in all the news.
As long as you're tasteful, you can keep up with the latest news and trends and incorporate them into smart ecommerce marketing assets.
14. Create an amazing lead magnet to get more leads for your e-commerce store
If you think lead magnets are only for service and information businesses, think again. Like blogs, lead magnets help further integrate customers into your business and encourage them to make a purchase.
For example, if you sell kitchen gadgets, you could create a guide describing 15 creative uses for a blender or other appliance.
However, the content needs to be valuable and actionable. Include illustrations, recipes, and anything else that could provide added value to the reader.