4.- Promote old content

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Are you giving your less recent posts a share?

It's not just about making a few posts on social media every time you release a new post.

You can increase the life of your content over time by amplifying its diffusion on networks.

It is best to create a calendar for publishing old content and republishing it periodically.

Make sure, however, that you only republish "evergreen" content, which does not lose its validity.

Posting outdated content on your social media will damage your brand image.

5.- Create a content newsletter
In addition to email marketing, are you sending content newsletters?

It is an excellent tool for creating engagement, as it allows you to establish dialogue with your community and subscribers are, by definition, recurring visitors.

Your prospects will be much more receptive if you place quality content selected for them in their inbox than if you limit yourself to sending commercial communications.

Send them a newsletter regularly with blog updates.

You can also take advantage of this opportunity to link to an older article that is relevant again or of interest to them.

Remember that in your Content Newsletter you can (I would even say you should) include more than one call to action.

Segment subscribers into different lists based on the content they were viewing at the time they filled out the subscription form.

This way you can send personalized newsletters with the content that best suits their interests, everything adds up to increasing engagement!

All mass email platforms include subscriber data, views or opens and clicks.

Trying to optimize these indicators will improve the recurrence of visits.

6.- Use retargeting if you want to go further
Retargeting is specifically designed to get a user to return to your website.

Retargeting involves installing a cookie in the browser of users who visit your site so that you can impact them with your ad later.

Google allows you, through Analytics, to save the IP address of users who visit your page.

To carry out a good campaign with this technique, it is necessary to know the configuration well and work email list of sweden businesses well, but the results are usually spectacular.

You can also take advantage of the information provided by the Facebook pixel for your retargeting campaigns on Facebook Ads.

And one last recommendation
Observe carefully the results of your actions.

You can learn more about new and returning visits by following this path in Analytics.

Audience > Behavior > New vs Returning

Track the evolution of the data to know the results of your actions and repeat those that have given you the best results.