How do Instagram stories affect the popularity of Instagram profiles?!

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Do you know what Instagram stories are? Why has this new Instagram feature gained immense popularity in such a short period of time? Why is it important to invest some of your time and effort into creating quality and entertaining Instagram stories?

Instagram is currently one of the most popular social networks in the world, recording a rapid increase in the number of users. It was recently announced that Instagram has surpassed 1 billion users worldwide. The data we have available shows that there are currently about a million active users in Croatia. All of this further emphasizes the importance of a brand's presence on Instagram, but also of building attractive Instagram stories.



Stories that disappear but bring popularity
Instagram Stories were most likely created based on similar functionality on other social networks. Namely, Instagram realized that users of other networks liked the functionality of posts that disappear over time, so they decided to implement the same function on theirs. Thus, Instagram Stories were created, which in an extremely short time took over Instagram and made it an even more popular social network.

Instagram stories are actually photo and video content that a user posts on a separate section of the app, and they last for 24 hours . After that time period, these stories simply disappear from Instagram and other users can no longer american people contact number see them. This time limit is probably the reason for the popularity of this functionality, as it forces users to regularly check for new stories (so that they don't disappear before they see them).



Why are Instagram stories important?
Instagram Stories were quickly 'embrace' by users and are now an extremely popular feature on this social network. We believe that most users, when opening Instagram, first rush to browse stories and only then do they jump to regular content on their Instagram wall. So, Instagram Stories have become a great channel to convey a message to the user that can be related to anything, and which only completes the impression of your business or product.

Unlike regular Instagram posts, Instagram Stories allow you to (under certain conditions) link to external websites and various other services. This gives you the opportunity to direct users who view your stories directly to your service or product page, or to a resource that will be useful to them. Also, due to several of their unique features, Instagram Stories allow content creators to fully express their creative side and thus gain additional loyalty from new followers.



How to create a good Instagram story?
As we said in the previous paragraph, Instagram stories allow for an extraordinary expression of creativity. However, most often this creativity is expressed through everyday situations that users find themselves in and that they would like to share with the world. Specifically, Instagram stories are a great way to present all the informal things that lie behind the entire story about a service/product. No one will mind if the video or photo in your Instagram story is of poor quality, but they will definitely mind if users notice that you are trying to set up or fake what you want to present.

So, in order to create a good Instagram story, it is first of all necessary to approach the entire content creation process a little more casually. You need to "relax", think a little about what deserves to be on Instagram and then start recording or photographing a certain situation. To further spice up your Instagram stories, this social network has made available many plugins and tools that you can use.

Of the tools available, the most used is the ability to write text on photos , where you can choose between various fonts, font sizes, and colors. Also, users have access to various emoticons and gifs , which can be added to a video or photo by simply dragging them. Among the new features in this segment, it is worth highlighting the forms for asking questions, as well as the functionality of conducting surveys .



Profile popularity depends on Instagram stories
If you want to achieve quality engagement on Instagram, then Instagram stories are a mandatory chapter in that process. Namely, profiles that do not invest time and creativity in daily creation of Instagram stories - simply lose popularity. Users are no longer satisfied with just regular posts on the Instagram wall, but want to see what's happening behind the scenes of the entire story - and that's exactly what Instagram stories were created for.

If you want to create a quality and successful Instagram profile, but you're not sure how to do it - we're here to help. Fill out the form below and we'll get back to you as soon as possible. Let us work with you to create a successful story that will take your business to the next level.