Macrosegmentation vs. Microsegmentation

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Both macro-segmentation and micro-segmentation strategies divide your customers into small groups based on certain characteristics. So, what's the difference?

In B2B marketing terms, macrosegmentation refers to dividing an organization’s customer base or market into smaller segments. These segments are created based on the company’s organizational list of companies in malaysia with email address characteristics, such as location, industry, and size.

Microsegmentation, on the other hand, goes a step further and classifies customers based on their purchasing behavior. Classification can be done on the basis of demographic data including age, gender, education level, income, job profile, lifestyle, purchase frequency, product usage, and situational factors.

In short, while macro-segmentation focuses on categorizing customers at a broader level (based on their location and company size), micro-segmentation further breaks down these segments into smaller groups based on buyer personas. This helps businesses better understand their target audience, helping them define their unique characteristics and design marketing strategies accordingly.