Therefore, this type of strategy focuses on actions such as content marketing , blogging, SEO and optional email marketing.
Additionally, paid search advertising is considered inbound marketing. After all, your ads only appear when people are searching for the products or services you offer.
When crafting your investment plan, it’s important to consider that outbound marketing is generally harder to track and less profitable than inbound marketing. Yet, ironically, organizations still spend up to 90% of their marketing budgets on outbound marketing.
Therefore, if your company is looking to improve its sales and return on marketing spend, the ideal is to reallocate an increasing percentage of your marketing budget to inbound marketing techniques.
Outbound marketing still makes up the majority of many benin mobile database companies’ marketing budgets. It’s been around for a long time, and some even consider it a prerequisite for doing business.
However, outbound marketing has some disadvantages that can make your business less competitive. The problems with outbound marketing include:
Difficulty in tracking return on investment (ROI) ;
Increase blocking techniques (do not call list, spam filters, etc.);
High cost, low yield.
Experts point out that almost half of companies that implement inbound marketing efforts obtain a 25% higher ROI (return on investment) than companies that do not.
Additionally, research has found that inbound marketing channels can deliver up to 30 times the conversion rates of direct mail over outbound marketing.
Why does this happen? The answer is simple: inbound marketing is easier to track. Plus, it has a higher ROI and lower overall costs than outbound marketing.
Therefore, your next step should be to cut costs and increase conversions by switching from outbound marketing to inbound marketing.
What is inbound marketing anyway?
Nowadays, companies are investing more in inbound marketing . After all, it is the type of strategy that attracts the public to your website. This happens by offering content for potential customers to access when they are looking for information. Examples include.