What is brand architecture and why is it so important for companies?

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Branding for a small business is easy to manage compared to when it grows. With development, new brands emerge to manage and it is necessary to organize them for better management.

This is how the need to create a strategy to project and organize the corporation's portfolio of brands, products or services arises. This is where brand architecture emerges to meet this need.

In this post you will learn what brand architecture is, qatar mobile database its advantages and importance in a marketing strategy , as well as the models that exist, together with some practical examples that will allow you to understand them better.

Will you join me?

What is brand architecture?
It is the set of strategies through which a company designs, projects and builds its brand portfolio.

By using the term architecture, we want to express the importance of a harmonious and integrated construction, emphasizing the coherence between the company's objectives and the expectations of its ideal public or buyer persona .

In this way, it is possible to solidly build a better branding strategy.