Why is the relationship between creativity and innovation important?

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As we have already mentioned in this content, creativity and innovation are two different terms, but together, they refer to the fact of bringing new ideas to life.

In an idea that aims at a commercial venture, it is essential to have both concepts that allow them to better develop their skills , and provoke growth and, in this way, progress in the competitive field.

Innovation can be achieved if we apply creative strategies that help not only generate better business ideas, but also develop those ideas through the best processes.

Differences between innovation and creativity
These are the main differences between these two concepts that are often as confused as they are the same:

Being able to think of new ideas and make them a reality is creativity, while executing those creative ideas in practice is innovation;
Creativity is a mental process, while innovation is a productive process;
There is no way to measure creativity, but there is innovation;
No monetary investment is required for creativity. However, to start an innovative process, money is required.
It is well known that the demand for creativity and singapore mobile database innovation is increasing in recent times, especially in the world of business and digital media .

These are fundamental concepts for generating valuable content in the market that improves the commercial impact of companies.

For this to work at an institutional level, work teams must constantly work on their creative processes by doing good research, testing and error, and, above all, having empathy with what they want to create. This is the key to achieving a successful process.

That's all! If you found the information you just read interesting and want to understand more about how innovation has an impact on the consumption of a product and how digital transformation contributes to this entire process, I invite you to learn more about disruptive innovation .