14 recommendations for promoting an online store on VKontakte

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Prepare your community for promotion: choose a name, design a header.
Fill in the important information blocks: delivery and payment terms, working hours, contacts.
Select applications for working on VKontakte: accepting payments, collecting applications, etc.
Prepare a content plan and make several publications before you start attracting subscribers.
Maintain a balance between advertising, advertising database useful and entertaining publications.
Use different types of content: well-designed surveys, videos, posters, posts, stories, articles.
Encourage users to create and publish content: reviews, contest entries, and so on.
Research your direct competitors and communities with similar content to gather ideas for your posts.
Design a rubricator for easy navigation through posts.
Use paid promotion options to collect subscribers and increase sales: targeted advertising and advertising in thematic communities.
Know your audience to avoid wasting your budget on showing ads to the wrong people.
Select communities for advertising posts manually based on your target audience data.
Use private message marketing to reach out to your subscribers.
Analyze the effectiveness and contribution of each channel and adjust your promotion strategy.