There is no doubt that the arrival of social media has been one of the biggest changes in the world of marketing.
Every day, billions of users around the world share their own and third-party content, comment and search for information on platforms such as Facebook, Instagram, Twitter and LinkedIn, to name a few.
For brands, this has resulted in an opportunity to get closer to customers and establish more personalized communication with them. While, for customers, the possibility of interacting with brands represents a better shopping experience.
a strategy is: which is the best social network for digital marketing?
The answer will depend on the type of products or services your company offers and the objectives you want to achieve with your presence on social networks.
Not all companies have the resources and budget to manage accounts on each of the available social networks. That is why it is advisable not to try to cover more than the possibilities.
Depending on the resources available, it is preferable to have a solid strategy with one or two social networks and expand as the company grows.
Below, we will explain the advantages offered by some of the most important platforms currently available so that you can choose the one that best suits you.
This way you can define a social media marketing strategy tailored to the needs of your brand and the objectives you have set.
Facebook platform
Facebook
One of the social networks preferred by digital marketing experts is Facebook because of the possibilities it offers when reaching the target audience.
Every day, more than 2.4 billion users connect to the platform list of argentina cell phone numbers to search for news, interact with contacts and read publications.
It is currently one of the longest-running networks on the market and continues to be the most widely used by almost all demographics. This represents an opportunity to deploy different marketing strategies and tactics, as well as a variety of objectives to choose from.
In fact, the Facebook platform is so comprehensive that some companies do not have websites but only their Facebook profile, although this approach is not recommended.
In any case, to start with, Facebook works well for any type of business because of its reach and the size of its user base.
Reach your target
The main advantage of Facebook is that it allows you to segment your audience at very specific levels. If you know your audience well, you will have no problem getting your brand's message to the right audience.
This works particularly well with paid ads that are set up directly on the platform. There you can narrow down your audience by demographics like age, gender, and geographic location, but where Facebook shines is in the details.
You can also segment by relationship status, workplace, profession, and even by tastes.
For example, a company that photographs weddings in a particular town may launch a campaign targeting people who have indicated that they are engaged in their relationship status and in the geographic area where the company operates.
This level of segmentation translates into more effective messages and a significant reduction in costs during the campaign.
Facebook is also a great help in improving a company's SEO by creating professional pages, as well as organic growth and contests or promotions.
All of these options can be tailored to your company's goals: lead generation, sales, database registration, and more.
Facebook is undoubtedly an important tool for any marketing professional due to its versatility, ease of use and large user base.
Target audience
Instagram
This platform is ideal for reaching millennials and teenagers, who make up the majority of its users.
Every day, at least 500 million people are active on this social network where only photos and videos can be posted; the publication of texts is possible with creative work, either with a background or infographic-type material.
One of the main advantages of Instagram is that it allows for organic follower growth through hashtags and discovery features. If you produce quality content you can be sure that you will reach your target audience in no time.
On the other hand, uploading only audiovisual material requires additional effort in production and creativity that could become complicated depending on the budget.
However, the results are worth it thanks to the visibility they give to the brand. In addition, visual content is easier to remember than written text.
Also, Instagram, being owned by Facebook, gives you access to its advertising platform in case you want to hire paid ads.
This way you can make the most of the advantages offered when segmenting your audience, ideal for gaining followers at the beginning or running contests and promotions.