The effectiveness of push notifications can be measured using a variety of metrics that allow you to assess the impact of notifications on user engagement with your brand and the achievement of your goals. Here are some key metrics to consider:
Conversion:
One of the main performance metrics is conversion, which shows the percentage of users who performed the target action after receiving a push notification. The target action may vary depending on the campaign goal – it could be making a purchase, filling out a form, clicking on a link, etc. The higher the conversion, the more successful the campaign is considered.
Opening notifications (Open Rate):
Notification open rate is the percentage of users who opened the received push notification. This metric helps to understand how attractive and interesting the notification was for the audience. A high notification dominican republic phone number library open rate indicates attractive content and good relevance of the notifications for users.
CTR :
CTR is the percentage of users who take action (click) after opening a notification. This metric allows you to assess how much the notification has interested users and prompted them to take additional actions on your site or app.
Unsubscribes:
Unsubscribe rate is a metric that shows how many users have opted out of receiving push notifications after a specific campaign. Some unsubscribes are normal, but too many unsubscribes may indicate a failed campaign or poorly targeted content.
User activity:
This metric shows how active users are after receiving push notifications. It can include various indicators, such as frequency of site or app visits, time spent on the site, number of pages viewed, etc. An increase in user activity after the mailing indicates that notifications are driving audience engagement.