Automatic mail: operation, benefits and examples

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Emailing continues to be the number one channel in terms of return on investment today . With many advantages, it allows you to boost your sales very quickly, and at a lower cost.

And if you choose to automate the process of sending your emails, then you are a winner all round. Let's discover together how sending automatic emails works , its benefits, as well as examples illustrating automation.

Table of Contents
Automatic mail: what are we talking about?
Sending automatic emails: the role of Marketing Automation
Marketing Automation: not just for large groups
How does Marketing Automation work?
The benefits of automatic email
Examples of automatic emails
Welcome Email
Registration confirmation email
Purchase confirmation email
Reminder email following cart abandonment
Product Launch Email
Company anniversary announcement email or corporate event reminder
Email for a customer birthday
Email satisfaction survey
Marketing Automation Tools to Create Automatic Email Sequences | ActiveTrail
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Automatic mail: what are we talking about?
An "automatic email" is an email that will be sent to your recipients in a completely automated way, that is to say that you will not have to send it yourself. You will just program the day and time of sending (and sometimes, it is not necessary to program the time, because the software takes care of it for you) and the marketing automation software will take care of the automated delivery of email campaigns.

If you are a regular reader of our articles, you have certainly heard of Marketing Automation . If not, it is worth looking into. We will explain in more detail why and how to send an automatic email.

Sending automatic emails: the role of Marketing Automation
Marketing Automation: not just for large groups
Marketing Automation is no longer exclusively reserved for large groups, and this has been the case for several years now. Indeed, small businesses such as SMEs and start-ups are also making good use of this technology, which fully meets their needs and issues .

From a strictly relational point of view, they can connect more easily with their audience and create close ties with them. And from a commercial point of view, automation allows them to significantly increase their sale belgium telegram data by generating more leads, which they will feed with relevant and personalized content.

All while controlling their budget.

You want to start setting up marketing campaigns , but you are wondering: "Is it expensive? How much will it cost me? Knowing that I don't necessarily have the finances to set up automated email campaigns..."

Automatic email does not necessarily mean unlimited budget or big expense. If you are still hesitant to get started with emailing because you are afraid that it represents too big an investment, do not hesitate to read the advantages of email marketing for a small structure .

How does Marketing Automation work?
Marketing Automation allows you to build refined, individualized and contextualized automated scenarios (workflows), and therefore save valuable time.

By collecting behavioral data on your leads, you will be able to assess their level of maturity and determine what content they need to mature their thinking and move them forward in the conversion funnel.

You will be able to send mass emails automatically and each automatic email will be sent to your prospects or customers according to the workflows programmed in advance.

In addition to this, you can create automated scenarios to complement your main channel which is emailing with additional channels: SMS, whatsapp marketing, mobile push notifications, retargeting on social networks etc... Thus, you will provide your contacts with the information best suited to their needs, at the right time and on the right channel.

The benefits of automatic email
By automating your campaigns , you win across the board.

Sending an automated email guarantees you:

Save time;
Reduce your costs;
Know your targets better;
Deliver the right message at the right time to the right person;
Strengthen the link with your targets;
Feed your leads with relevant and personalized content;
Increase conversion rate;
Increase your sales.
Examples of automatic emails
Welcome Email
It is interesting to automate your welcome emailing .

The welcome email is the one you send to your brand new customer. They have just made their first purchase on your website or in your physical store.

This is your opportunity to grab your customer's attention and start the customer relationship under the best auspices. Take care of the design (to show an identifiable visual identity) and choose each of your words carefully. Try to make an impression by focusing on originality, or even humor. The welcome email is so common that you have to be cunning and ingenious to stand out.

Typically, this email will include a discount on the next order via a promo code.

A welcome email is easily automated. You will program the sending a few moments after the first purchase of your new customer. You can personalize this email by changing only the name of your customer.

Here's a welcome email that should inspire you.