Getting Started With WhatsApp Marketing? Here Are The Essentials To Avoid Blocking Your Account

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By all signs, WhatsApp marketing is going to be the big thing in the digital marketing world. Sure, it’s not a new tool and some already use it frequently, but most businesses are still hesitant to integrate the world’s leading messaging app into their marketing strategies. Why? Since it’s a particularly sensitive channel, not respecting its operating rules can do more harm than good. It must be said first: WhatsApp marketing is completely different from SMS or email marketing .

Certainly, the conversion rate in WhatsApp marketing compared to the other two communication channels above is much higher (studies speak of 45-60%), but for this you need to work smartly and above all delicately. In the last couple of years, quite a few systems for sending WhatsApp messages have appeared, but only a few of them are actually authorized for belgium telegram phone number list WhatsApp itself and comply with the strict regulatory rules established by the company. Why is this important? Because careless use of your WhatsApp marketing account can lead to it being blocked by customers themselves and turning it into spam . How do you know if the system you are currently using is authorized? Well, you probably won't know (at least at first) if the system provider doesn't bother to tell you, but that's why we are here.

And yet, there are a number of fundamental differences in the nature of the connection and operation between authorized WhatsApp systems and independent systems that allow the bulk sending of marketing messages. For example, the nature and time of connection to the system are different between the two systems. Connection to a legal system takes about one to two days, during which the account is carefully verified by WhatsApp itself and is carried out by individual providers who are licensed to sell marketing message packages. There are also differences in the payments sector since payment for legal WhatsApp is made per message and not per package. Exceeding the message sending policy leads to an immediate risk in the unauthorized WhatsApp, while in this case the authorized exception is gradual and is carried out according to fixed sending steps. And what about the structure of the message? It is also different and tends to favor the authorized system.

Table of Contents
How to send messages on WhatsApp?
1. Speak directly to your customer
2. Use spoken language
3. Be specific
4. Enable quick delete
5. Create a customer journey
How to send messages on WhatsApp?
After you have overcome all the bureaucratic hurdles of WhatsApp, you can finally start thinking about crazy conversion rates and increasing online sales. The big question is how to do it right, sensitively and personally? We all know WhatsApp as users, and nobody likes blind spam messages that are triggered automatically and work according to a “successful method”.

1. Speak directly to your customer
Address him by his first name and not his full name. Each customer should feel that the message was written for him alone, so avoid formulations such as: “Israeli Israel peace” “Hello Philippe Langlois” or “Philippe from Rennes”. Remember: you are talking to one of your contacts, even if you do not really know him.



whatsapp marketing

2. Use spoken language
Yes, we are all used to talking to bots on WhatsApp, but to have a two-way communication , you need to avoid robotic and operational language. The tone and attitude should be personal, just like a normal conversation with a friend. A message like this: “Hello Frank, we saw that you opened an order on our website, but for some reason, you did not complete it. How about one of our sales representatives?” It will be better than: “Hello Israel, your order is not yet complete. Press 1 to return to checkout.

3. Be specific
WhatsApp is a fast and efficient tool and yes, it does not forgive. This means that if you have made a mistake in the message or sent a long and embarrassing message, it will be very difficult to correct. Pay attention to correct spelling, a short and precise message. Introduce yourself briefly and include a refined message that leaves the choice to your customer. As in this example: “Hello Franck, I am from company X, I saw that you have consulted our catalog and I thought you would be happy to receive a short video about our product. I will be happy to be at your disposal for any questions.”

4. Enable quick delete
Here's some shocking news: not all of your customers will like your messages. Some of them will ask to opt out (any opt out from WhatsApp actually means opting out from the general distribution list) and you should make it easy for them to do so.