Dropshipping: 6 Techniques to Increase Your Online Sales

[sourovk291]

Every dropshipper dreams of seeing orders grow on their website... Quite simply because they want to ensure the sustainability of their business.

But unfortunately, this dream can quickly turn into a nightmare.

Because generating online sales is a daily challenge!

Moreover, as an e-retailer, you very often ask yourself the question: “how to increase online sales?”

Because if you created a marketplace , it is to sell the products that you offer cambodia telegram You have done everything by the book. You have selected products that you believe in…

All that's left is to sell them!



Quickly discover our marketing techniques and e-commerce tips to help you quickly make a difference and increase your online sales .



Table of Contents
Technique #1: Collect email addresses
Technique #2: Relaunch your abandoned carts
Technique #3: Recommend complementary products to increase your sales
Technique #4: Take care with your order confirmation email
Technique #5: Remarket on social networks using Marketing Automation
Technique #6: Don’t forget to build loyalty
In summary
Technique #1: Collect email addresses


To boost your online sales, the first thing to do is to build up a pool of email addresses .

If you want to sell more on the Internet , you need to interact as much as possible with your contacts. Since emailing remains the most popular channel for consumers, it is in your best interest to focus on sending email campaigns .

Indeed, if you are not looking for an effective way to capture email addresses, you will be faced with difficulties:

a visitor can quickly leave your site and never return;
you have no way of knowing if this visitor is interested in one of your products.
So how do you collect these email addresses and make sure you don't miss out on potential customers ?

It's very simple. All you need to do is create a form that allows you to collect information about your contact: first name, last name, email address.

But why would these visitors leave you their contact details?

Indeed, if you don't offer them anything in return, there's no chance they'll give you their email address.

They must be able to benefit from it.

This could be signing up to receive your newsletter and thus being aware of all the news on your dropshipping site. With ActiveTrail, creating attractive newsletters that strengthen your credibility is child's play.

Having the address of your contacts gives you a considerable advantage.

Indeed, you will be able to follow all the activities of your prospects on your site / or your specific landing pages, thanks to a tracking tool .

You will thus be able, thanks to your marketing automation software , to create marketing triggers (automatic triggers) and transmit individualized and personalized messages at the right time according to the tastes and interests of your recipients.

dropshipping emails



Technique #2: Relaunch your abandoned carts
Do you have several unvalidated baskets?

Don't panic!

We speak of an abandoned cart when a person, after having provided their contact details, chooses not to finalize their purchase .

Cart abandonment is a situation that all e-commerce sites (even the giants) have to deal with.

And for good reason, the average rate of abandoned carts each year is 75%. ( Source: Ubersuggest )

Only 1 in 4 customers will confirm their order. That’s pretty low, you’ll agree…

But rest assured, this is not inevitable. You can still encourage your customer to validate their order.

You just need to send the right message at the right time , i.e. within a few hours of cart abandonment. Reactivity is crucial.

With your marketing automation tool, program a follow-up email that hits the mark ; and that makes your contact understand that the product(s) they put in their basket will change their life.

You can bet on humor. It is an interesting lever to push for purchase, because it will provoke an emotion . And emotion is what connects you to your audience. Many companies use humor to create an original and impactful follow-up email. Why not you?



Technique #3: Recommend complementary products to increase your sales
To sell more on the Internet , don't hesitate to direct your customers towards products that seem particularly suited to their needs.

2 techniques exist:

Cross -selling : as an e-retailer, you recommend complementary products to your customer;

Upselling: You offer products that are a little more expensive than the product purchased.

Many companies use these formidable techniques to develop sales. But be careful to use them sparingly (especially upselling), at the risk of scaring away your potential customer.

Recommend products that will benefit him.

The more you know your customer, the more you will be able to offer them products that meet their expectations, thus increasing their satisfaction .

For product recommendation you have two options:

recommend products when your prospect is finalizing their order;
recommend items in a personalized email.
Remember that the cross-selling strategy is very common in e-commerce and can really make a difference.

Increasing the average basket value of each of your customers is an effective lever to stimulate your sales and boost your turnover.