How to Create a Super Pop up That Generates Qualified Leads

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Pop-ups or registration forms displayed as pop-ups on your website have different roles. Their main function is obviously to generate leads , develop your mailing list and boost your sales.

Every email marketer or website manager dreams of a large , high-quality mailing list with a myriad of qualified contacts and customers eagerly awaiting their emails. So, how do you actually make a pop-up ? How do you create a free pop-up that converts? How do you create informational pop-ups? Here's how to make effective pop-ups that allow you to collect new leads.

Table of Contents
What is a pop up?
How to Design a Good Pop-Up Window: The Essential Elements
A worked visual
A clear offer
An impactful call-to-action button on your pop-up
A suitable form
A pop-up window that appears at the right time and in the right place
A button to close the pop-up window clearly displayed
Only one appearance of the pop-up on the same page
A pop-up that fits perfectly into the universe of your page
Innovate with a video pop-up
How to make a pop-up window: the different types of pop-ups
What is a pop up?
Concretely, a pop up, or pop up window is a window that opens when a visitor goes to a specific page of a website (home page or landing page ). The objective is simple: capture the attention of Internet users and encourage them to take action.

We often see a contact form appear in this pop-up window. There are severa canada telegram phone number list types of pop-ups: a newsletter subscription pop-up, a pop-up to download a white paper, to register for a webinar, or simply to announce a discount on a product.

Registration forms with a pop-up display are very useful for capturing the contact details and email addresses of Internet users.

A pop-up window on the home page will also be an excellent way to convey an important message as soon as the site opens, such as announcing a promo code on your e-commerce store for example.

There are several prerequisites for pop-up windows:

– It must clearly respond to a need expressed by the Internet user;

– It must be related to the content of the page;

– It must be in graphic harmony with your website;

– It must be easy for the Internet user to close this pop-up.

By creating pop-up forms, you attract the attention of the Internet user and encourage them to take action . These pop-ups are found on strategic landing pages, the objective of which is to convert, to transform a visitor into a prospect, then into a customer.

Another advantage: the pop-up helps you collect specific information on the behavior of your visitors in order to more precisely identify the profiles of your prospects and buyers.

How to Design a Good Pop-Up Window: The Essential Elements
Let’s take a look at the essential elements for creating an effective pop-up.

A worked visual
An attractive visual will capture more of your visitors' attention. Making a pop up is not something you can improvise. Your pop ups reflect your business, so make them reflect your image. Make sure they are simple while respecting your graphic charter. At ActiveTrail, we offer you a wide range of form templates to design designer pop up windows.

A clear offer
To make a pop-up, first think about the benefits you offer to your visitors. As you know, the goal of the pop-up window is to trigger an immediate action , hence the importance of describing your offer clearly and succinctly: it must be understandable by everyone as soon as the pop-up opens. Find the right words to hook your visitors instantly and make them want to take action.

A clear offer

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An impactful call-to-action button on your pop-up
The Call-To-Action button must be clearly visible on your pop-up form ; the text entered must be understandable by the Internet user and make them want to click on the button.

A suitable form
To make an effective pop-up, make sure to create a form that is quick to fill out and adapted to your offer: 2 fields (name and email address) are enough when it comes to a newsletter subscription form. Make sure that your subscription forms are “mobile responsive”, adaptable to the mobile format .

A pop-up window that appears at the right time and in the right place
You can configure your pop-up by integrating triggers; in this way, the windows appear at the right time, for example when your visitor has finished reading a page or an article. Does he seem interested in what you are offering? It is therefore quite appropriate to offer him to download other content, to register for your webinar or your newsletter.

At ActiveTrail, our pop-up creation solution allows you to configure the display of your pop-up windows. You can decide how long the window appears as well as its location on your page.

It may be possible to program the opening of the pop-up when the Internet user is about to leave the page of your site. How? By detecting the positioning of their mouse. This will allow you to reduce your bounce rate, and this will have a good impact on your SEO.

A button to close the pop-up window clearly displayed
The cross to close your pop-up window must be easily identifiable by your visitors; ideally position it on the upper part of the frame, on the right. This way, Internet users will have no difficulty closing the pop-up window if they wish.

A button to close the pop-up window clearly displayed