1. Increase customer engagement
Whether you prefer social media or hosting private events, creating a community among your customers increases their engagement. Customers are attracted to the feeling of belonging to a group of people who share the same interests. In a word, belonging to a community . Create an atmosphere of unity and cohesion around you. By facilitating engagement, you create a sense of unity that motivates customers to be loyal and demonstrates the value you give them.
In addition, an interesting and attractive history of the establishment will increase the sense of unity among visitors and will also help to increase recognition. This is because good stories and pleasant experiences remain in our minds for a long time, they improve the emotional connection of your brand with customers.
Create your own restaurant feature — it will attract new guests like a magnet and retain old ones. The Dom Kultur restaurant on Sretenka unites its customers with a cool feature — signature weekend united kingdom phone number librarybrunches. The idea behind the brunches: on weekends, popular Moscow creative groups cook in the kitchen. Among the guests were Sila Vetra, Pyotr Fomenko Workshop, Stanislavsky Electrotheatre and Gogol Center, Esquire magazine and many others. The menu for each meeting is developed separately, there are five or six items in total, but each at least remotely reflects the principles of the participants. This approach creates a special impression around the restaurant and unites people with similar tastes.
Restaurant "House of Cultures" on Sretenka
Encourage user-generated content. It not only creates buzz around your restaurant, but also affects your reputation, how your restaurant is seen by people who search for information about you on the Internet. Content created by your customers is considered more reliable and builds trust in you . And trust is a very important and determining factor in the return of restaurant customers.
There are a huge number of ways to encourage user content and motivate people to create it. An aesthetic interior, beautiful tableware, decorated dishes and drinks can be a great motivation for customers to share photos and videos from your establishment.