Use Predictive Sending in your Email Marketing campaign

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Choosing ActiveTrail for your email campaigns gives you a diverse set of features that help design your newsletter, from the timing of its sending to the analysis and management of campaigns. By offering all these features within a single platform, ActiveTrail offers its customers countless automation possibilities that meet their specific needs. One of the most notable features of ActiveTrail is Predictive Sending , a revolutionary development that aims to send your email campaigns to each of your contacts at the optimal time . Read on to learn more about predictive delivery and some of its key benefits.

Predictive Sending in your email marketing campaign

Predictive Sending Feature Overview
ActiveTrail designed the Predictive Sending feature as a way to address the thorny france telegram question of “when is the optimal time to send email campaigns to specific contacts?”

The tool uses Big Data capabilities to identify what time of day people are most likely to open your email campaign. To start, our predictive analytics engine looks at the email opening behavior of each individual recipient on your mailing list. The system will then identify the best time for your campaign to appear in each recipient’s inbox. Finally, Predictive Sending will send the campaign at the time you choose for each recipient within 24 hours of the campaign being launched in ActiveTrail or based on another schedule you have configured in the system.

The benefits of Predictive Sending
After reviewing the features of Predictive Sending, the next step is to understand how this tool can benefit your email marketing campaigns. These benefits include:

Ease of Use – ActiveTrail designers have made the feature easy to use and fully automated . Users can enjoy it with a simple click of a button. What could be better?
Big Data Capabilities – Predictive Sending’s use of Big Data makes your email campaigns significantly more effective by ensuring your content reaches each recipient at the “best” possible time.
Automated Email Delivery – Predictive Sending determines the optimal time for each recipient to receive your message and automatically sends your email campaign without requiring user intervention.
Increased open and conversion rates – Enabling the Predictive Send button allows your email marketing campaigns to achieve higher open and conversion rates. Having a tool that times the delivery times of your messages to each contact individually, this logically increases the statistical chances of conversion and offers better data for post-campaign analysis.
Final Thoughts: The Value of Using Predictive Sending
Overall, ActiveTrail's Predictive Sending feature is an important feature that can strengthen your email marketing campaigns and improve ROI .

Backed by Big Data capabilities, you can rest assured that this feature will deliver your messages at the exact time your contacts check their emails. Moreover, the ease of use of Predictive Sending and the built-in automated email sending help increase open rates. Based on these benefits, there is really no reason to hesitate anymore: using Predictive Sending will help you maximize your marketing goals and increase your sales potential.

To further optimize your opening rate, pair predictive sending with our marketing automation system .

For more tips for your email marketing campaigns, check out our marketing blog .