3 Reasons Why People Aren't Opening Your Emails and How to Fix Them

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It will be unrealistic to aim for a near-perfect opening rate, so you might as well target what is right for your email campaign. The acceptable average opening rate for your emails should be between 15% and 25%.

Ignore emails



To get a good email open rate, you need to understand why people aren’t opening their emails. Understanding this is the first step to solving your low open rate problem. Here are three causes of unopened emails and how to fix them:



The 3 reasons behind a low opening rate
1. It's not personalized
If you personalize your subject line, you increase the chance that your email wil germany telegram data be opened by 26%. Your subscribers are more likely to open emails that have been designed specifically for them.

For this, Active Personalization provides you with many personalization features that will allow you to personalize your emails even better. This tool allows you to modify the subject line, header, body and images of your email to make it suitable for each subscriber or group.

This tool will allow you to automatically add the name, as well as other personal details that you have, and include them in the subject line. You can set other parameters to further segment your email campaign. For example, you can set an image that is aimed at residents of a specific location. The software will automatically add this image to each subscriber who resides in that location.



2. Inappropriate timing
The time of sending your emails is also an important factor that influences whether your subscribers will open the email or not. Your email will only be ignored if you send it at a time when your subscribers are not in front of their computer or mobile screens.

So, when is the ideal time to send your emails? It depends on who your subscribers are . Different industries have an optimal open time for emails. It’s impossible to perfectly predict when your subscriber will open your email, which is why you need tools to do it for you.

So you can use predictive sending so you don’t have to guess the best time to send your emails. This feature allows you to schedule your emails to be sent based on your recipients’ behavior. It analyzes your recipients’ email opening history. It will then send emails at the be