Create an email campaign? 5 tools to help you

[sourovk291]

Sending an email campaign is a task that can be accomplished easily by following a few basic rules: create content, choose a simple design and click the “Send” button.

But if you want to get the most out of your campaigns, that won't be enough.

5 tools for your newsletter

At ActiveTrail we help you produce a campaign that is not only simple to create but we also give you the opportunity to achieve a high level of marketing that will give you an advantage over the competition.

We accomplish these goals by providing you with a suite of tools through greece telegram platform that will transform a “nice” campaign into an inspiring campaign that you can be proud of.

1 – Trigger Marketing
Internet marketing doesn't have to be a passive marketing approach that depends only on you. Our trigger system allows you to create an active campaign that will automatically respond to user actions, providing an uninterrupted campaign that doesn't require you to take any special actions on a daily basis.

Create triggers that will react based on your customers' actions and send them additional content or move them from one recipient list to another.

For example, use a trigger that will react to any order placed on your site by a customer and automatically send a thank you email or move this customer to a VIP customer list.

You can also create triggers that will fire based on your customers' interests and send them additional content about those products directly to their inboxes.

Triggers offer unlimited possibilities and your imagination is the only limit.
Forrester Research found that an internet campaign based on different triggers will create 4 times more profit and generate up to 18 times more revenue.

triggers on a dating site

The advantages of the Trigger system:
Trust & Relevance: Gaining the trust of your customers is the key to online marketing success. By meeting their expectations, sending them relevant content and making them feel unique in each of your emails you establish this relationship of trust with your customers.
Competition: Your competitors may not have access to triggers. Use our system to your advantage and stand out from the competition!
Boost your profits: Use our triggers and you will be able to follow all the actions made by your customers, being sure not to miss any sales opportunity.
Thanks to triggers, imagine a dialogue between you and your customers that would be created automatically and that would not require any particular work on your part.

Learn more about our marketing trigger system

2 – A/B Testing
Some people are born with the ability to always know what will catch their customers' attention and what design will be most successful. For others, there is A/B testing!

A/B testing is a tool that allows you to send two similar campaigns that differ in one or two parameters. By analyzing the results of these campaigns, you will be able to see which one was the most successful with your audience and send it to the largest number of people.

A/B campaign testing

The advantages of A/B testing:
No extra expense: Although you have to create two different campaigns, the changes are minor, so they don’t require a lot of work. To save time, divide your mailing list into two equal parts and start your test mailing.
Easy analysis: Our system works for you and will show you the test results in a simple and fun way to understand. Compare the click rate, unsubscribes, opening rate and decide which one will win the prize.
Get to know your customers: A/B testing gives you the opportunity to know what your customers think. By analyzing the results, you will have a clear idea of ​​what most appealed to your audience but also what may have led to unsubscriptions.
Remember that the most important factor in a campaign is customer satisfaction, so no matter how much time you spend on it, your customers' reaction is always what dictates the results.

Discover A/B testing campaigns in detail

3 – Integration with Google Analytics
One of the most important tools when creating a new internet campaign is the results analysis tool. Analysis tools allow you to learn from your past campaigns, understand your possible mistakes and therefore optimize your future campaigns.

There are a number of data analysis tools on the market, but Google Analytics is by far the leader in this field. Our platform allows you to track your various statistics such as opening rate, click-through rate, unsubscribes and number of new users, but why not use a simple system that brings all this information together and gives you an in-depth analysis of your data?

Google Analytics data

The benefits of integrating with Google Analytics:
Centralization: Using Google Analytics with your statistics means having all your data and statistics in one place. You can easily access any information and instantly compare it to another over any period of time.
Optimization: Using great analytics tools gives you the best idea of ​​which campaign really resonated by giving you all the information you need to create your next campaign. Each new campaign you create will always be a little better than the last, as long as you collect as much data as possible and analyze it properly.
Big Data: The system is constantly gathering information about your customers, which can be used to increase your services and profits. But only by using analytics tools will you be able to process so much information and make the most of it for your marketing.
How to integrate Google Analytics ?

4 – Active management of your recipient lists
Not all customers have the same interests, so why should they all receive the same content from you? Create different recipient lists to make sure each customer receives the right content for them and analyze their past behaviors, such as orders or clicks.

Want to advertise a family vacation? Send the campaign only to customers who have specified that they have one. Don't waste your time sending it to single people without children, for example.