Pinning too many headlines and descriptions to fixed positions

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An example of creating a responsive search ad with headlines and descriptions is shown in the figure below. Entering headlines and descriptions for the responsive search ad 3. Use popular content from your existing expanded text ads Use headlines and descriptions from your existing expanded text ads in the ad group when writing your headlines and descriptions for the responsive search ads. This helps you get more ad combinations with keywords that have already been proven to be successful in your marketing campaign.


Expanded text ad Expanded text ad for Google Ads Consulting. 4. Pin headlines & descriptions to specific positions to control where they appear. Use sparingly. Responsive search ads will show headlines and descriptions in any bangladesh phone number database order by default. To control the positions of text in the ad, you can pin headlines and descriptions to certain positions in the ad. Pinning is a new concept introduced with responsive search ads. According to Google, pinning is not recommended for most advertisers because it limits the number of ad combinations that can be matched to customer search terms and can impact ad performance.


Use the pinning feature sparingly. in the responsive search ad reduces the effectiveness of using this flexible ad format to serve multiple ad combinations. 1. If you have text that must appear in every ad, you should enter it in either Headline Position 1, Headline Position 2 or Description Position 1, and pin it there. This text will always show in the ad. 2. You can also pin headlines and descriptions that must always be included in the ad to specific positions in the ad.