Bloggers that generate an income from traditional

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Bloggers that generate an income from traditional blog ad networks are dying a slow death. Savvy marketers have already seen these blogging trends coming, and have pivoted to monetizing their blogs through other more sustainable sources like affiliate marketing, sponsored content, online courses, selling their services and more—to boost the income bloggers can expect to generate.

21. Content marketing is 62% cheaper than traditional marketing. (Demand Metric)
22. When it comes to lead generation, content marketing produces 3X afghanistan telemarketing data leads than paid search. (Kapost)
23. 60% of people cite purchasing a product after originally reading a blog post about it. (Demand Metric)
24. 89% of B2B marketers cite content marketing as a very important marketing strategy. (Content Marketing Institute)
25. More than 92% of marketers consider content as a valuable asset worth investing in. (Content Marketing Institute)
26. Close to 50% of marketers say, given the chance to start their content marketing over, they would focus on blogging. (Databox)
27. 61% of Americans spend 3X more time consuming blog content than they do email content. (Social Media Today)
While blogging statistics like this can make it sound (on the surface) like email isn’t as great of a channel to reach your target audience—don’t let that de-prioritize your email marketing efforts, as they apply to other key blog promotion channels like doing smart blogger outreach to build strategic relationships.

28. 75% of online shoppers say they use social media as a part of their buying process. (Social Media Today)
It’s official, and the data proves it—businesses that don’t blog (and promote their content on social media) are at great risk of closing shop in the long run as per the most recent online shopping statistics available.

From lead generation to educating your prospects, blog posts are an excellent, effective and economical way of driving your business forward—suggesting that it should lead an integral role in your overall blog business plan, too. Plus, blogging is a way to build meaningful relationships with your future customers while they’re still in the process of learning about your product.

29. The average CPC for content ads on Facebook is 96% lower than the cost of all non-content ads. (Matcha Benchmark Report)
These blogging statistics reinforce the fact that it’s a long-term investment to take on blogging as a customer acquisition strategy—but the rewards are often incredible for the companies (and people) that fully commit to using their blog content as a way to drive massive business growth.