Acquiring irrelevant rankings or low intent

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SEO investment? SEO takes time. One of the most important requirements for SEO success is having appropriate expectations. You probably won't see results for 6+ months and some of those results will not be easy to quantify. BUT this should not be interpreted as a license for SEOs to never demonstrate their impact. It might take time but it shouldn't take over a year to start seeing some results and sure not all SEO projects will be quantifiable but many of them should be, especially early on when the credibility of your SEO efforts is most vulnerable.


The main decision you have here is whether to measure SEO success on a project by project basis or a sitewide basis. If you’re expecting >50% growth from SEO efforts then you can just look at overall SEO driven revenue to measure success bulgaria phone number database because this level of growth should cut through any noise. Proxy metrics such as rankings or traffic are helpful to keep tabs on but you'll ultimately want to measure SEO driven revenue to understand the real impact of your SEO work.


traffic won't do much for your business. For a site with a more established SEO traffic profile though, success might be a 20% lift in SEO traffic, or even less. The problem with using overall SEO driven revenue to evaluate this type of situation is that so many factors influence your SEO driven revenue that are outside the control of your SEO team: Competitive trends (SEO is zero sum, a new competitor will inevitably eat away at some of your traffic) Business trajectory generally (SEO isn't immune to a general decline in