Email Marketing Performance by Industry

[SaifulIslam01]

The analysis includes information about the best days and times to send email campaigns across different countries and industries. Key Metrics Explained • Campaigns Sent: The number of campaigns that were successfully sent to recipients • Total Opens: The total number of emails opened by recipients • Overall Open Rat.
A proportionally weighted average of the total opens of emails sent by all campaigns • Average Open Rate: The average open rate across campaigns is weighted equally Now, let's get into the key insights we gleaned from this data.

Region Email Marketing Performance by Industry and Region: What does this data tell us about the best times to send an email marketing campaign? We wanted to use our data to find out which days marketers typically send email campaigns, which days have the highest open rates, and what times of day have the most opens.


Below is a summary of our findings. What day of the week asia mobile number list does everyone send events on? Email marketers love to send campaigns on Thursday, followed by Friday. Which day of the week generates the highest open rates?

Monday is the day of the week with the highest average open rates, followed by Tuesday and Sunday, which also generate a large number of average open rates. However, campaign volume is significantly lower on weekends, which can skew the data. What time of day generates the highest open rates?
On weekdays, excluding outliers, the highest engagement occurs between mid-afternoon and mid-morning local time. On weekends, campaigns sent around the morning have higher open rates, but fewer campaigns are sent during this period. Overall Summary of Results In terms of total campaigns sent and total opens, weekdays outperformed weekends.
Campaigns sent on Monday had above-average open rates. Timing is key: emails sent early in the morning on weekends and mid- to late afternoon on weekdays perform best. Focusing campaigns on weekdays rather than weekends is generally more effective as overall campaign engagement and activity is higher, but as you'll read in this article, it's important to choose sending times based on the preferences of your specific subscribers.