How to Create a Profitable Sales Funnel

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How to boost your turnover? This is a question that every business manager asks themselves, whether physical or online. You think of social networks, marketing emails or even SEO strategy… These are indeed relevant levers to promote your activity on the Internet and attract potential new customers.

That said, these web marketing levers are only effective if you master the customer journey. From the first contact of a prospect to their loyalty, you must understand the path that your target follows until conversion.

This is where the sales funnel comes in. It is the process that will transform, step by step, your prospects into customers.

Creating a sales funnel is like developing a profitable "sales machin japan telegram data easily achieve your business goals. In growth marketing , it is an essential resource: the sales funnel is the basis of your acquisition strategy.

So, if you are looking to effectively increase your sales, creating a profitable sales funnel must become a priority. Our growth marketing experts in Reunion share their valuable advice to achieve this.

What does it mean to create a sales funnel?
If you are interested in digital marketing, you have probably already heard of a “sales funnel ” .

This expression refers to the sales process that allows you to transform a visitor to your website into a prospect, then into a customer. We also speak of a conversion funnel . This symbolism is important because the sales funnel aims to filter the most qualified prospects to gradually guide them towards the purchase.

To do this, the sales funnel must be rigorously modeled on the customer journey . It is essential to understand the latter to create an effective and profitable sales funnel. In a lead nurturing strategy , you help your prospect find information and answer their questions so that they end up buying your product or service.

The stages of the sales funnel
To create a sales funnel, you can follow four major key phases:

Attention
Interest
Decision
Purchase
4 Steps to Create a Sales Funnel
The challenge is to move an Internet user from the top of the funnel (TOFU ) to the bottom of the funnel (BOFU ). The more steps you go through, the more prospects you filter; so the sales funnel gradually narrows (hence the funnel shape).

Please note: while the sales funnel can be summed up in these four key stages, it can be more complex depending on your sector of activity or the product or service you sell.

1) Guarantee your visibility with your target
The first step in the sales funnel is to make yourself known to your target customers. First and foremost, it is therefore a question of guaranteeing your visibility through the most relevant communication channels. Their objective: to capture qualified traffic to promote lead generation.

In particular, you can:

Ensure the optimization of the natural referencing (SEO) of your website to appear on the right keywords and as high as possible on Google search results pages;
Broadcast Google Ads advertising campaigns (paid referencing or SEA);
Being active on social networks, with organic content or Social Ads ; etc.