Marketing Strategy: How to Get Started on TikTok in 2022?

[taslimakhatun119]

TikTok is now one of the most popular social networks. Since the 2020 lockdown, this media has established itself against the giant Instagram.

Available in over 150 countries, TikTok has one billion monthly active users worldwide. France is the country where the app saw the strongest growth in 2020, with a 35% increase in monthly active users.

That same year, TikTok became the first digital entertainment platform to sponsor a major sporting event. It was a partner of UEFA EURO 2020 and recently announced itself as the official sponsor of the Africa Cup of Nations. That's how big the TikTok phenomenon is.

61e50e673dcc942b29816dd1 tiktok euro 2020
TikTok is the first digital entertainment platform to sponsor a major sporting event.
Very popular among 15-24 year olds, TikTok is now attracting a wider audience. It of course appeals to the Alpha generation (born after 2010) who would already seem to be addicted to the platform. TikTok has already attracted kuwait telegram data public figures from all walks of life. Artists and politicians have chosen this social network as their medium of choice to communicate with young people. It is now the turn of BtoC brands to take the plunge and integrate it into their Social Media strategy .

The platform is constantly developing new tools to attract businesses. TikTok even partnered with Shopify in 2020. So know that if you plan to create an e-commerce site, you can create and manage your TikTok ad campaigns directly from your Shopify dashboard.

61e50ecd8e376a075c58ce49 TikTok Shopify
Users of the e-commerce platform can now advertise TikTok Ads directly from the Shopify back office.
Tiktok is therefore an integral part of the digital landscape and everything suggests that its importance, as well as its influence, are still set to grow. So, if you haven't started yet, it's high time to create a professional account on TikTok.

We are therefore sharing with you 5 tips for getting started on TikTok in 2022 and, above all, integrating it effectively into your marketing strategy.

1. Be creative: the key to success on TikTok
If there is a social network where creativity reigns supreme, it is TikTok. It is the creative and original content that has contributed to the success of the platform, especially among teenagers. Being creative would then be the key to succeeding on TikTok, especially since the potential for virality is strong.

Before being a social network, TikTok presents itself as a content creation platform. The TikTok application offers many features to edit your videos from the platform . You can therefore use all the codes specific to this social network.

Since TikTok promotes creativity, you can use this communication channel to show another side of your business . In your marketing strategy, being active on social networks is not enough: you must develop a specific communication plan for each of them. You do not communicate on LinkedIn and YouTube in the same way. The target is different and the possibilities to express yourself too. The same goes for TikTok: you must adapt your content marketing .

2. Follow TikTok trends
If you can't create trends, you can follow them. In the platform's "Discover" tab, you can browse all the most viral videos . Sometimes, all it takes is a remixed song or a choreography to trigger a trend that has international reach on TikTok. These types of videos are phenomenally successful.

Hashtag challenges are also interesting to develop your brand awareness through TikTok. They encourage interaction and engagement of your community. As a brand, this also allows you to take advantage of user-generated content (UGC) , easy to use in your digital marketing strategy. You can use this content on Facebook, Snapchat, Instagram or any other social platform on which you are active.

Also know that the more a hashtag is used by TikTok users, the more it is highlighted by TikTok. It is, therefore, an opportunity to establish the notoriety of your company on social networks!

3. Produce short videos
If you regularly use social networks, you must have already realized it: scrolling is particularly addictive . This is why a short video will have more chances of being watched in full than a “long” video (consider that, on the Internet, a minute is equivalent to an eternity).

Additionally, the more TikTok users watch your content in full, the more it is highlighted on the platform. Producing short videos can therefore be a pillar of your content strategy to develop your brand's visibility on the social network.

Added to this is the fact that, as soon as a user finishes watching one of your videos, the platform suggests another one from your account. This allows you to highlight several of your contents over a relatively short period of time. This is an important parameter, because the interaction with your profile sends a positive signal to the TikTok algorithm, which favors the content that is popular with its users.

The challenge is to capture users' attention ! The first few seconds of your TikTok video are crucial. In marketing, this is called the hook: it plays a key role in the success of your TikTok videos. Without a good hook, your video remains drowned in the millions of content shared every day on the social network.

4. Post content frequently on TikTok
As is often the case on social networks, regularity is essential . Posting content frequently is one of the rules to follow to make your place on TikTok.

On social media, the lifespan of a post is often very short: it is counted in hours. That is why it would be ideal to post at least once a day on TikTok.

That said, you need to succeed in creating useful and entertaining content without ever compromising on quality. It is therefore important to find the rhythm that suits you in order to always prioritize your brand image and the interactions of your community with your content.

Like your entire Social Media strategy, we advise you to develop a publication calendar before launching on TikTok. This is based on crucial events for your brand (anniversary date, product launch, etc.) and highlights for your target audience (holidays, commercial holidays, etc.). It is an essential working support for any good community manager.

If you're lacking inspiration, know that influencer marketing works very well on TikTok. This is an opportunity to use this lever in your communication strategy. This allows you to effectively outsource content production to maintain the pace of publications and vary the videos. This will allow you, at the same time, to capture a new share of the audience thanks to that of the influencer with whom you will collaborate.

5. Advertise with TikTok Ads
To take advantage of all the power of TikTok, advertising can be an interesting lever. Thanks to the TikTok Ads advertising network, you can create targeted campaigns . Integrated into your digital strategy, they allow you to develop our notoriety by recruiting more subscribers or to promote conversions by referring to a landing page.

If you own a Shopify online store , you should know that the e-commerce platform has developed a partnership with TikTok. From your Shopify dashboard, you can create, manage and optimize your Social