Successfully migrating an e-commerce site to Shopify: our 5 tips

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Creating an e-commerce site starts with choosing the platform that will host your site. Finding the most intuitive tool, a technically reliable solution, for a reasonable budget, is a real challenge. Have you tested a SaaS software or a CMS, but you realize that it does not meet your expectations? It is not too late to change it. For more efficient management of your online store, you can consider migrating to Shopify . This platform brings together all the essential criteria and features for e-merchants. To convince you, we list all the advantages of Shopify in this article. If you want to get started, you will also discover our 5 tips for successfully migrating an e-commerce site to Shopify.

Why migrate your e-commerce site to Shopify?
Shopify is a Software as a Service (SaaS) software and an all-in-one solution for entrepreneurs who want to create their online store.

Hosting, backups, data security: Shopify integrates all the essential technical aspects for your e-commerce site. If you lack technical expertise, this is a considerable asset. You don't have to do or think about anything kuwait telegram data everything is included in the Shopify package.

In addition to a high-performance online store, you benefit from a complete back office with an intuitive interface. Even from your smartphone, you can easily manage your e-commerce business. To complement the already integrated features, you have access to more than 7,000 applications (free and paid) in the Shopify App Store. Without incurring significant expenses, you can easily customize your online store thanks to Shopify.

If you also run a physical store, Shopify allows you to link your physical and digital points of sale. In-store, you can opt for the connected cash register software Shopify POS . It allows you to synchronize your customer file, your product catalog and your stocks in real time. You can also organize an efficient click and collect service with Shopify. This will benefit your online store as much as your physical store.

1. Migrating to Shopify: Creating a new store
Migrating to Shopify should not interrupt your current platform. You should be able to continue selling until your new e-commerce site is ready. That’s why we recommend creating a new store on Shopify alongside your existing one.

Shopify offers hundreds of free and paid themes that you can use to create your new online store. This might also be a good time to think about redesigning your branding.

Consider migrating to Shopify as a turning point in your e-commerce business. The goal is to offer your target a unique online experience to boost your growth and revenue. You must therefore make the right decisions to design an attractive and conversion-optimized store. To do this, you can benefit from an outside and, above all, expert perspective by requesting the services of an expert Shopify e-commerce agency . They can also help you make the best use of all the features that Shopify offers.

2. Transfer your products and data to Shopify
Importing your products, orders, or blog posts is one of the key phases of migrating to Shopify.

To transfer your products and data to Shopify, you can either do it yourself or hire an e-commerce agency. Preparing to migrate your e-commerce site to Shopify can take some time. You must start by listing all the data to be transferred : products, customer files, order history, discount codes, pages, product ratings, etc.

While .csv files are suitable for manually importing your customer file and products, the migration is more complex for the rest of the data. Therefore, if their quantity is large, it is better to entrust the migration of your site to a Shopify expert in Réunion. This will save you a time-consuming and complex task that involves using APIs.

Whichever option you choose, you'll need to double-check all information after importing . This will also help you get familiar with the Shopify interface.

3. Complete your Shopify online store setup
Before you proceed with transferring your domain name, you'll need to complete setting up your Shopify online store.

In the back office, you can set up your shipping zones, rates, and methods . With Shopify, you can define the shipping strategy that best suits your business. If you outsource your logistics management, you can integrate your partners so that they receive the orders to be shipped directly.

Migrating your e-commerce site to Shopify also involves integrating your payment solution . In your store settings, you can select your current provider or choose a new one.

Once you have set up the payment process, we recommend that you place test orders . The goal is, once again, to familiarize yourself with Shopify. You will see, it will go quickly: everything is very intuitive. It is important to follow through on transactions: make at least one that succeeds and another that fails. You can also cancel and refund an order. This will give you an overview of how your new Shopify online store works.

4. Redirect existing URLs
Redirecting the URLs of your existing site to the new one is a strategic step . Without it, it is impossible to successfully migrate your e-commerce site to Shopify.

The structure of the URLs of the pages of your current merchant site may be different from that offered by Shopify. The slightest mistake on your part could risk multiplying the 404 errors. However, this has a negative impact on SEO as well as on the user experience.

Therefore, if you have no technical skills, we advise you to get help from an e-commerce agency in Reunion. Its experts will take care of transferring your domain name and ensure that all necessary redirections are effective. This saves time and avoids many risks!

5. Call on a Shopify expert in Reunion
Depending on the e-commerce solution you are currently using, migrating to Shopify can be more or less complex.

Creation of the e-commerce site itself, data import, logistics, natural referencing… So many issues to integrate to successfully migrate to Shopify. This is why it is recommended to call on a Shopify expert in Reunion to carry out this project.

A Shopify expert is an e-commerce professional certified by the SaaS platform, which guarantees total mastery of its tools and services. As an e-merchant, you are therefore certain to have an experienced contact in front of you , capable of providing you with suitable support. If you migrate your e-commerce site to Shopify, it is after all to guarantee the performance and sustainability of your online business. Consequently, it is essential to surround yourself with a trusted partner who will be able to help you achieve your goals.

Certified Shopify Expert, Axiom Marketing is an e-commerce agency in Reunion Island . Our web specialists support you at every stage of your project. We help you successfully migrate your e-commerce site to Shopify to attract and retain more and more customers. We also train you in the use of this new platform so that you can reap all the benefits. Specializing in e-commerce in Reunion Island, Axiom Marketing can also offer you solutions to promote your products, optimize your web content or manage your e-commerce logistics optimally.