With the help of a tool like PowerBI

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Heart A hundred years ago, no business needed SEO. They needed customers, profits, and sales. And as true then as it is now, they needed to know their customers. One slide stood out loud and clear: The less you understand your customer, the more you spend to acquire them. And as Wil said, reports that lack dollar signs don't land on real decision makers' desks. Here's where your brain comes in. “Best practices are a great start for those who lack data, or have data but can’t process it.


” - @wilreynolds #MozCon #IntellectualHonesty pic.twitter.com/91QiMy4ZDq — Michael Tolosa (@TolosaSEO) July 14, 2021 Brain Wil presented a bit of a conundrum: making decisions based on your gut may be easy and comfortable, croatia phone number database but it's the data that gets you the insights you need to create and test hypotheses. However, exhaustive data — the kind of data where opportunity lives — is probably too big for your laptop to handle. What's an SEO to do? Of course he had answers! Wil's suggestion was to harness the power of ngrams.


or BigQuery and using ngrams to examine all the search terms, you can find all your ranking results and see where your search term isn't in the title. There's too much goodness to cram into a short recap, so you'll definitely want to get yourself a copy of the MozCon video bundle when it's ready for purchase. Until then, a few final suggestions from Wil: Examining all your data is the only way to capture all your opportunities; resist the urge to pare it down to the top 20%.