The visitor gets free access to help marketers lead tactics toward a stronger Black Friday season. One of the assets inside the Hub is a Black Friday Strategy Guide, which looks like a simple quiz. After filling out some basic information about the business, the visitor is able to get personalized suggestions to drive a successful Black Friday campaign.
In both experiences, visitors are exposed to some offers that connect to our products engineering email list and services. In case they want to move forward with a product demo, for example, they are halfway through the form submission process, since they have provided their information through the experience they just had. An interesting point about it is that we created the pages with our brand identity. So it will not only look beautiful because it has animated elements, but also connected to your brand identity.
You can also add seasonal elements to make the experience more attractive. In the end, we are able to see how the page performed in the creative dashboard, which gives us insights on the results and if needed, we can dive deeper into the page to discover where people interacted the most or the least, so we can adapt the next wave accordingly. Click here to see the updated version of the Hub! Marketing Planning Bundle – Summer The Marketing Planning Bundle is one of our most successful materials with over eight thousand downloads from our English Speaking base alone since we first launched it in 2020.