That may not sound like a huge

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You can build a really powerful resource with a collection of great pages that are closely connected to each other. Use a clear internal linking strategy to accomplish this. A hub-and-spoke approach using key category pages as the hub of a hub (or pillar page) can be particularly effective. One large e-commerce client we worked with gained nearly 2% of revenue in 12 months from assisted conversions and last-click conversions from hub content.


A percentage, but when overall revenue is high, bulk sms portugal that extra 2% equates to quite a bit of money. Here’s a hub-and-spoke strategy in action, organizing help and advice about washing machines around a central washing machine category page: Source: Appliance City Apply Schema Markup or Structured Data Use Schema markup or structured data to help label your products, FAQs, and other aspects of a given page.


It’s also called semantic markup for a reason. This adds an extra level of information that helps search engines really understand your content. For example, the image below shows a product search result for UK retailers Currys and Argos, showing price, image, and review ratings: Source: Google SERPS Adding structured data can help you generate rich snippets because you’re helping Google organize your content and display it in creative ways.