As I write this article, the Semrush volatility sensor shows high activity since July 14. If this volatility period reflects the average of other releases, we can expect a pronouncement from Google later this week. Glen Gabe’s LinkedIn post (president of G-Squared Interactive LLC) is in line with other SEOs: “When digging into more volatility this week, I’m seeing a lot of sites surge that dropped during previous major updates (but not just one type of update).
E.g. previous drops due to core updates, reviews updates, HCUs, & even spam updates. Google is life insurance email list working on something big IMO.” Since it seems we can anticipate core updates, I will give you some tips on how to do that, and then we can see what actions you can take to adapt to upcoming changes. How Can We Anticipate Google Core Updates? You may have caught one or two tips in the previous section, where I mentioned the Semrush volatility sensor.
A formula built by the company. You can also track this volatility by keyword categories, such as beauty and wellness. “We check the search results for a fixed set of keywords on a daily basis and measure how much has changed at the end of the day. The exact method is a proprietary formula, but the total value reflects the total search volatility for the day.