AI on content marketing, we cover it all. Additionally, Marketing Backstage is another series of webinars, showcasing Rock Content’s marketing team. Through this series, we offer an exclusive inside look at our processes and tactics, aiming to inspire marketers worldwide. To ensure a seamless and interactive experience for our viewers, every webinar we host takes place within pages built on Ion.
That, again, allows us to have two important things: interactivity and data collection. Within local marketing email list these personalized interactive pages, we embed videos and chats from YouTube while creating customized CTAs to encourage attendees to explore more of our content, which is a huge hack for enhancing our growth results. Each element that you see on this print screen is interactive, responding to movements, pop-ups, or highlights as users move their mouse.
As an interactive page, every action taken by users is recorded, generating a wealth of valuable first-party data for us to analyze and gain deeper insights into our audience. Since the pilot of Jam Session, we’ve garnered nearly 11k viewers for our events. Moreover, our Marketing Backstage webinars so far have attracted over 2k viewers this year alone. Rich interactive materials Static content is not enough if we want to stand out and bring memorable experiences.