#5 How to measure the performance of an AdWords campaign?

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Measuring campaign performance means assessing how well your campaign has helped you achieve the goals you initially set for yourself. There are several possible goals:

The development of your notoriety, which materializes by the increase in clicks and impressions coming from your target audience.
The increase in the number of orders obtained from your AdWords campaigns.
The reduction in cost per order or cost per lead, with equal volume of orders and leads.
#6 How to report on AdWords campaigns?
Google AdWords offers very advanced reporting tools – a bit like what Google Analytics offers. The reports generated on the interface of your AdWords account can be exported in csv, xls or pdf format. You can even schedule the creation of reports at a specific frequency. The data generated by your campaigns can be analyzed and segmented by campaign, by geographic area, by time period, by keywords, etc. In short, Google AdWords gives you all the tools necessary to set up a powerful reporting system.

Discover 7 tips to improve AdWords campaigns in eCommerce .

#7 I've heard of businesses losing money on Google AdWords? How is that possible?
It is possible to lose money if:

You choose keywords that are too broad.
You are choosing too broad a geographic target.
Your ads do not match the keywords they appear on.
Your landing pages don't match your ads.
These mistakes can be related to a lack of knowledge of the netherlands whatsapp data AdWords platform or a lack of time invested in creating campaigns. If you understand how AdWords works and take the time to manage your campaigns, it is very unlikely that you will lose money.


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#8 What information should be used to create a Google AdWords campaign?
Before you create your campaigns and write your ads, you need to gather all of the following information:

The list of keywords you are targeting and that your audience is likely to type into Google.
The geographic area(s) of your target audience (cities, regions, countries, etc.).
Information about your products: their features, benefits, the problems they solve, etc.
This information will help you create relevant campaigns and ad copy.

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#9 Can we create local AdWords campaigns?
The answer is yes. You can target people who will see your ads based on their geographic location. Targeting can be done by country, region, department, city. You can even delimit very specific areas using Google Maps.