In our opinion, the email marketing campaign manager is a strong point of Brevo, thanks to its intuitive and visual interface, even if the number of templates is quite limited. The software allows you to easily create your marketing emails thanks to its drag and drop editor , using your own company templates or testing emails before sending them.
To collect email addresses, Brevo (known as sendinblue) offers the creation of landing pages and registration forms that are GDPR compliant. Brevo users can design their campaign with interactive designs that automatically adapt to any platform.
You can customize the reply-to email address and the “To” field to make emails more relevant to each recipient. Advanced options allow you to filter very precisely which contacts you want to send your campaign to based on their attributes.
Additionally, Brevo offers you to keep your “brand library” to ensure consistency of your company image in emails and save time. Brand elements, such as logo, colors, fonts or social media links, can be automatically applied to the design of each new template selected.
Landing page and forms
Brevo’s landing page editor (available from the Business plan) and form editor work with an intuitive drag-and-drop system , similar to that of email marketing tools. You can customize existing templates or create your own template by adding fields according to your needs .
With this editor, you can create pages to showcase your products, content, or events, and convert visitors into customers with a clear call to action. You can also track your page traffic by syncing with Google Analytics to see how many visitors have engaged with your content.
Your landing page can be customized to match your company's branding and style guidelines . You can change settings such as your landing page name, brand colors, the style of your titles, subtitles, headers, and text, and the style of your buttons and links.
Finally, if you want to add a logo or favicon to your landing page, you can use the corresponding settings to insert them . For the favicon, you will need to host your favicon on your existing servers beforehand and enter the corresponding hosting URL in the settings.
To create your form, you can click on “Create signup form” in your Brevo account and add a double opt-in email to be GDPR compliant.
You can then place your form wherever it will be most effective, whether on your website, by email, via social media, or as a widget to your CMS.
Marketing Automation
brief marketing automation scenario
Brevo offers a large number of predefined scenarios (e.g. welcome message after registration, email after purchase, reminder, etc.) that you can easily customize. You can create your own scenarios by defining the starting point and the expected actions.
To use Brevo's (formerly sendinblue) marketing automation cameroon whatsapp list options, you must first collect information about your audience. You can personalize the content of your automated campaigns according to the needs of each contact, thus avoiding overly generic messages.
Brevo provides reporting and analytics to continuously improve your communication strategy and evaluate your results. Automation statistics provide insights into a specific scenario over a defined period of time.
While automation logs detail the journey of a contact within a scenario, as well as the actions performed by your contacts with regard to your automation and transactional communications, as well as their behavior on your site.
Transactional emails
short transactional emails
If you are in the e-commerce space, transactional email management is a key feature of Brevo that can be very useful to you . With Brevo, you can easily create custom email templates and set sending conditions using their API.
Transactional emailing with Brevo is easy to use and offers you complete tracking of your contacts' actions in real time to analyze and track your results. You can dynamically customize your transactional emails using a template provided by Brevo.
Transactional parameter tags and dynamic lists can be used in transactional emails via an API request or event-triggered marketing automation scenario. These elements allow you to personalize your transactional emails to engage your customers.
Tags may include contact attributes such as name, address, or favorite color, transactional parameters such as information about products purchased or abandoned in a shopping cart, or predefined tags such as an unsubscribe link, a link to a profile update form, or a timestamp.
Brevo (formerly sendinblue) combines filters with tags to bring additional functionality to your emails . For example, you can set default values if a contact attribute is empty, or determine the format of words, numbers, and dates.