How to create a successful email marketing campaign?

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With an estimated 269 billion emails sent every day, the competition for your already highly distracted audience’s attention is huge, but it’s still profitable: email marketing is up to 40 times more effective than social media efforts, as it leads customers to make a purchasing decision faster. That’s why it’s worth taking the time to create a successful email marketing campaign. Read our guidelines and find out how to do it right.

How to Create a Successful Email Marketing Campaign – Table of Contents:
What is an email marketing campaign?
How to run a successful email marketing campaign?
How to segment your audience base and personalize your message?
How to analyze the effectiveness of email marketing efforts?
If today, almost every Internet user has at least one active email address, then preparing an effective email marketing campaign shouldn’t be a big problem, right? Unfortunately, this only proves the potential of this channel, and where the potential is huge, there is no shortage of people willing to use it.

What is an email marketing campaign?
An email marketing hong kong phone number list campaign is nothing more than a message sent to a specific group of recipients that we want to encourage to perform a certain action. This could be signing up for a newsletter , visiting a sales page, downloading an e-book, or making a purchase.

When is an email marketing campaign successful?
Of course, when recipients behave exactly as we want them to, i.e. sign up for our newsletter, visit our sales page, download an e-book or buy something. Email marketing is an ideal tool for building and maintaining customer relationships, which translates into generating sales. For this to happen, however, it is necessary to take care of not only the preparation of attractive advertising.

The fight for customer attention begins much, much earlier, and preparatory activities include collecting a contact database and segmenting it. Only then can you move on to preparing the campaign, which should be tailored as much as possible to the needs of specific recipients. But first you need to get to know them.

How to run a successful email marketing campaign?
Start with the database
Effective email marketing campaigns start with your contact database, which should consist of the email addresses of those customers who are interested in what you have to offer. Therefore, it is best to ensure that you create your own, as while it is still common to outsource campaigns, their effectiveness is usually much lower.

Your own email address base offers you many more opportunities that are likely to translate into sales. This is because it consists of the addresses of people who are interested in what you have to say and therefore likely to buy what you are selling.

How to build your own database?
But how do you build your own base? The ideal way is to encourage users to sign up for your newsletter. They need to know that they have this opportunity, but also see a clear reason for doing so. To do this, you can offer a discount on the first or second purchase or free delivery. This process, although tedious and demanding, will certainly be worth it, because – by analyzing the behavior of our own users – we can customize the content we send to increase its effectiveness.

Pay attention to personalization
A recent survey of 200 marketing leaders by Forbes Insights and Arm Treasure Data found that where personalization is used extensively, companies are seeing positive results. Forty percent of executives surveyed said their customer personalization efforts have had a direct impact on maximizing e-commerce sales, size and profits (Source: Forbes).

Provide useful content
However, users who have chosen to leave their email address can withdraw their consent to receive your content at any time, which is guaranteed by law. So make sure they don’t want to do this by providing useful content. In e-commerce terms, this isn’t that difficult, as you can create and send personalized content based on, for example, data showing the most visited product categories, wish lists or create special offers (such as back-to-school or the start of the holidays).

The pretext is not that important, the point is to offer users something that might interest them, because even if they don't make a purchase at the time, they won't consider the email as spam.